BATTLE OF THE KINGS GETS BIGGER THAN EVER

• Over 350 Harley-Davidson dealers are planned to take part in the world’s biggest dealer custom build-off
• 4 dealers from Nordic region participating (Stockholm, Järvsö, Umeå & Malmö)
• USA joins Battle of the Kings entry list for the first time
• Any model from the range (excluding trike and CVO) can be used
• Nordic voting opens now and will end 15th February. The overall Custom King to be crowned November 2019. 

After an epic international title showdown in 2018 Battle of the Kings – Harley-Davidson’s annual dealer custom build-off competition – is set to be bigger than ever before in 2019.  This year sees even more countries, including the United States of America, joining the battle to be crowned the best in the world. The Nordic region enters the Battle of the Kings competition with 4 bikes built by Harley-Davidson Stockholm, Järvsö, Umeå and Malmö.

The competition showcases the very best in customisation capability and the creativity of the Custom Kings who can be found at every Harley-Davidson dealership globally. In 2018 the Custom King crown was taken by debut-entrants Harley-Davidson Bangkok with their Street Bob-based build “The Prince”. With over 350 entries already, the title defense will be the toughest yet as competition hots up on a global scale. Any model in the Harley-Davidson range may be selected as a base for the build (excluding Trike and CVO models) meaning dealers have more choice than ever before in order to create a title challenger. To further inspire the competition dealers must choose from three style categories – Dirt, Chop and Race – for their build. The rules for the build are simple – 50% of the parts used must be genuine Harley-Davidson accessories and the customisation budget is a maximum of 50% of the donor bike retail price.

The United States dealers have added an extra dimension to their competition, inspiring the next generation of custom builders by teaming each build with a trade school, with students working alongside the dealership team to create and build their machine.

The Battle of the Kings competition takes place in national and regional phases throughout the year with the ultimate winner and 2019 Battle of the Kings Custom King to be decided and crowed in November 2019. Voting for the European phase of Battle of the Kings opens on 15th January. Voting for the Nordic region starts simultaneously and the voting for the Nordic region will end on 15th February.

Steve Lambert, Director of Marketing for Harley-Davidson International: “The Battle of the Kings is an incredible showcase for the customisation DNA that is at the core of our brand. It inspires our dealers to show just what is possible and inspires customers globally that they can have a truly unique motorcycle – whatever the scale of their budget. After a fantastic  competition last year it is really exciting to have dealers from the USA joining the competition – we can’t wait to see the amazing entries from all over the globe!”

For information on the Battle of the Kings contest visit: www.h-d.com/customkings

About Harley-Davidson Motor Company®

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

Contact information

Harley-Davidson Nordic, Steven Fröhlich, Marketing Manager, Steven.frohlich@harley-davidson.com,   +31 6 51 94 97 42

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