Harley-Davidson ® LiveWire ™ to make European debut at EICMA 2018
- Press conference at 14.50, Tuesday 6th November on Stand P54, Hall 24
- First European unveil of the production-ready Harley-Davidson® LiveWire™
- Vice President of Portfolio and Product Planning, Marc McAllister, to introduce further details on the much-anticipated model
- Battle of the Kings grand finalists from Italy, Australia and Thailand on the stand for the announcement of the 2018 Battle of the Kings Grand Champion
The all-new electric Harley-Davidson® LiveWire™ will make its European debut at EICMA, Milan, 6th November 2018. The first public viewing of the electric-powered LiveWire™ in Europe will give show visitors the chance to get up close to the production-ready motorcycle – previously only seen in prototype format.
On sale in 2019 LiveWire™ is the first in a portfolio of electric two-wheelers from Harley-Davidson, as announced in July as part of the company’s accelerated growth strategy – “More Roads to Harley-Davidson”. This accelerated growth strategy is an aggressive multi-faceted approach to grow ridership, enter new segments and evolve the Harley-Davidson retail experience. Alongside LiveWire™ the company also announced Adventure and Streetfighter models to be launched in 2020.
EICMA 2018 is also the venue for the announcement of the 2018 Battle of the Kings global competition winner. Battle of the Kings is the world’s largest dealer custom build-off, with custom specialists in over 300 Harley-Davidson dealerships from 30 countries around the world competing for the 2018 title. Dealers were challenged to build a custom Harley-Davidson using a maximum of 50% of the donor retail price as the total customisation budget and utilising the vast Harley-Davidson Genuine Motor Accessories catalogue. Grand finalists from Thailand, Australia and Italy have been selected to be displayed on the Harley-Davidson stand with the hope of taking home the crown as the best of the best. The winner will be selected by the Harley-Davidson styling and design team and announced during the press conference at 2.50pm Tuesday November 6th.
Media contact Harley-Davidson Nordic:
Steven Fröhlich, Marketing Manager, +31 (0) 6 51 94 97 42, Steven.frohlich@harley-davidson.com
About Harley-Davidson Motor Company®
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.
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