Musti Group announces Pawternity leave – a paid parental leave for employees acquiring a new pet

Musti Group, the largest pet supply chain in the Nordics, will be offering the possibility of a paid, three-day parental leave for employees acquiring a puppy or kitten. Pawternity leave will come to effect on the 1st of June.

The well-being of animals is a central part of Musti Group’s agenda. Expertise and interest towards animal welfare are expected from all employees, and an impressive 90% of the company’s 1,500 employees have at least one furry friend at home.

”Pets always come first in everything we do, and that’s why Pawternity leave is a natural step in developing our culture. Adopting a pet is a significant decision and changes everyday life considerably. We want to support our employees during their first days with their new family member and ensure that they can enjoy those precious moments to the fullest”, David Rönnberg, CEO of Musti Group, explains..

When a furry family member first enters their new home, both pet and owner have new routines to get accustomed to. For a variety of reasons, these first days are a significant phase in the growth and development of a puppy. Forming a coherent pack and familiarizing with the new environment require spending some time together.

”Depending on the needs of each pet, the first days spent together can be rather intense, and sleepless nights are more than familiar to recent pet parents. A baby animal requires constant attention and unconditional love. Paying attention to a pet’s needs and spending time with them supports their learning, builds trust and helps prevent behavioral disorders in the future”, continues Rönnberg.

Pawternity leave will help Musti Group’s employees combine work and free time more seamlessly, contributing to the well-being of their entire family. Henri Mäkinen, the Marketing Director of Musti Group, says employers across different fields should be challenged to consider Pawternity leave in their own communities:

”Puppy socialization and training can’t happen during evenings or weekends alone. A puppy might feel both insecure and lost in their new home, without the presence of their mother and siblings. If a pet is left alone for too long, they will find all sorts of things to do – not all of them necessarily pleasant to the owner”, continues Mäkinen.



For more information, please contact:

Henri Mäkinen
Marketing Director
+358 40 5387479


Musti Group in short

Musti Group is the leading pet specialty retailer in the Nordics. The company operates 123 stores in Finland, 125 in Sweden, 17 in Norway and multiple online shop brands in each respective country. Its product assortment comprises of a wide range of pet supplies and accessories as well as pet foods. Musti Group omni-channel concept is built on the basis of the idea to provide all services for pet owners under one roof including grooming, vet and consultation services.