Frill Holding completes name change to Fuud AB

STOCKHOLM, June 29, 2021 08.00 CEST

Former Frill Holding AB (publ) has completed the name change to Fuud AB (publ). The name change was decided at the company's annual general meeting on June 22, 2021. The company is still listed on the Nasdaq First North Growth Market but is now registered under the name “Fuud” with the new short name Fuud. The company has also launched a new group website and graphic profile at www.fuudunited.com.

“During the spring, we have made a number of acquisitions and our new name Fuud better symbolizes the new strategy we have implemented. The name Fuud together with our tagline "Functional Food United" stands for the community and the combined strength that all these highly interesting brands have together in our common organization. Our journey towards becoming the Nordics’ leading company in Functional Foods has only just begun and I am really looking forward to continuing to develop all the brands we now have in our portfolio.” comments Peter Blom, CEO of Fuud.

For further information, please contact:

Peter Blom, CEO Fuud AB

Tel: +46 706 555 698

Email: peter.blom@fuudunited.com

About the Fuud Group

With the vision of being the market leader in the Nordics year 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.

Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality products, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.

With a naturally built-in forward-thinking spirit, a strong and eager sales force and a number of experienced key players in the management team and the Board of Directors, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has the following brands: iQ Fuel, Homie, Beijing8, Juica, Bacoccoli, Frill, Add Ice Cream, Nathalie’s, Bezzt of Nature.

The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email info@fnca.se