Overlord and Blixten & Co enter into a strategic partnership

Stockholm June 8, 2018

Blixten & Co, one of Sweden’s leading live entertainment companies, have become a minority equity partner in OVERLORD Talent Agency - a venture founded by Oskar “INS” Holm and Gamingzone Entertainment.

- The fast growing esport scene will eventually create a great war of talent. And in this situation it will become important for talents to find professional representatives who assist them in negotiations with organizations and brand partners, just like in any other sport or in the entertainment industry, says Oskar ”INS” Holm, CEO and co-founder of OVERLORD and former Counter-Strike pro player.

- OVERLORD wants to take a position in this global marketplace. There are many things esports can learn from the entertainment industry where agents have played an important role taking care of their clients interests since many years, comments Oskar ”INS” Holm 

- We are very excited to learn more about esports and gaming, and will hopefully bring some of our 30 year experience of entertainment agency work to OVERLORD, says Henrik Berndtson, Partner & VP Sales at Blixten & Co.

- At Gamingzone we believe in the combination of esports - entertainment - business. With this partnership we will benefit from Blixten&Co’s entertainment know-how and network which will benefit the esport scene in general and of course the Clients of OVERLORD, says Karl Mikael Cakste, CEO of Gamingzone Entertainment.

The parties have agreed not to disclose any details of the transaction.

For more information:

Henrik Berndtson, Partner & VP Sales, Blixten & Co, henrik.berndtson@blixten.se, +46 8 440 92 00

Oskar Holm, CEO, Overlord, oskar@overlord.gg, +46 73 962 52 51

Karl Mikael Cakste, CEO, Gamingzone Entertainment, kmc@gze.global, +4670 778 87 87

About Overlord - providing full service representation for esport players

With the ever-growing esport industry, Overlords goal is to make the stars of this industry into household names and to help companies get exposure through esports by connecting professional gamers to the world of business.

About Blixten & Co - One of Sweden's leading companies in live entertainment

Blixten & Co represent more than 70 of Sweden's most prominent artists and work with entertainment in as diverse areas as music, humor, dance, theater, lectures and conference work. We produce concerts, shows, musicals and theater performances for both fixed scenes and tours throughout Scandinavia.

About Gamingzone Entertainment -  # 1 in esport Entertainment

Gamingzone Entertainment is an entertainment company in e-sports focused on creating narrative and entertaining original e-sports content. Gamingzone Entertainment is the producer of GAMERZ - the world’s first live esport reality show. New concepts and formats will air during autumn 2018.

About Us

Gamingzone Entertainment is an entertainment company in e-sports focused on creating narrative and entertaining original e-sports content. The founders have a background from TV4, MTG and Endemol Shine and have been involved in productions of Big Brother, Idol, Robinson and more. www.gze.se