Put yourself in the picture!
Join Dryvember and post your alcohol-free selfies
November really is the “not quite” month. Not quite autumn, not quite winter, not quite the festive season . . . so this year why not make this month Dryvember?
That’s right, Dryvember! Can you rise to the challenge and stay dry for a whole month, a marathon (26 days), a half marathon (13 days), a week (during Alcohol Awareness Week from November 17-23), or even just a weekend, to raise money and awareness for The Alcohol Awareness Trust (AET)?
Every penny raised from the no-alcohol Dryvember pretox challenge will help AET continue to provide first class alcohol education to parents, schoolchildren and teachers throughout the country, so kids can enjoy a healthy, responsible relationship with alcohol in the future.
Early drinking among younger teenagers has shown to have huge knock-on effects, often leading to smoking, poor grades and other risky behaviours such as underage sex.
Active in schools throughout Britain, the AET’s open and holistic approach to alcohol education aims to ensure that teachers, parents and secondary school students have access to the best resources, support and information to help delay the uptake of drinking among kids.
And, even better, partnering organisations The Big Give and The Childhood Trust have pledged to match all donations – doubling the funds raised this Dryvember!
So let’s get everyone involved this Dryvember. We are already bursting with ideas to help you with your very own fundraising.
And even if you’re not taking part for the whole month, you can still show your support for the campaign by sending us your very own #AlcoFreeSelfie!
During Dryvember we want to see you enjoying some alcohol-free moments, wherever they may be. From mocktails to movie-nights, there are plenty of ways for you to get creative and snap yourself enjoying an alcohol-free beverage.
Why not get you family and friends involved too, via Facebook, Instagram and Twitter? Be a trendsetter and nominate them to better your #AlcoFreeSelfie.
As well as awareness, The Alcohol Education Trust is trying to raise £25,000 to help 25,000 kids receive their invaluable talkaboutalcohol programme in 100 schools next year.
For every #AlcoFreeSelfie you take and post, you can donate £3 to the campaign by texting ‘DRY’ to 70660. You can donate any other amount to by texting ‘Dry £5’ or whatever amount you choose by indicating it after the £ sign. You can also make a donation online: http://www.alcoholeducationtrust.org/dryvember/donate/
Every week, Dryvember will post the best snaps, with prizes available for the most creative – including a day a 5-star health spa, to help you really make the most of your booze break.
It’s easy to get on board this Dryvember, so dust off your camera, perfect your pout and get ready to start taking shots. Alcohol-free shots, of course!
For more information about the campaign, fundraising ideas and how to get involved, visit www.dryvember.com
For more details about The Alcohol Trust and their work, visit www.alcoholeducationtrust.org
For all press enquiries please contact:
Helena Conibear
Phone: 44 (0)1300 320665
Mobile: 44 (0)7876 593345
helena@alcoholeducationtrust.org
Mobile: 44 (0)7717 078862
The Alcohol Education Trust
The Alcohol Education Trust supports over ½ million kids each year in over 1000 schools across the UK, providing on line and printed resources, teacher training and parent outreaches. Our vision is for young people to enter adulthood having a responsible understanding of alcohol. We engage pupils before they begin drinking, help them build resilience skills, know how to avoid risky situations and learn how to look after themselves and each other. The average age of a frrst whole drink in the UK is age 13 – far too young, and usually at home. www.alcoholeducationtrust.org
The Childhood Trust
The Childhood Trust is a charity founded with a simple vision: to support vulnerable children living in poverty in London. Poverty affects the health, education and life opportunities of considerable numbers of children. But poverty is about more than income; it is about a lack of stability and opportunity. It has long been recognised that education can help address this lack, providing one of the strongest routes out of poverty. Unfortunately, many children living in poverty are not able to make the most of their educational opportunities.
Support from local, grassroots and community organisations can strengthen and supplement the education experience, raising aspirations and narrowing the gap in attainment that plays such a crucial role in defining the quality of childhood.
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