Finnish Fashion Awards honored growth, talent and innovation
The vintage store Kaartinen & Kuusela received the Retail Award. Photo: Liisa Hietanen, Finnish Fashion AwardsThe Finnish Fashion Awards shone a well-deserved spotlight on Finnish fashion on Friday, 23 May 2025, in Helsinki. The winners represented a mix of established fashion brands and emerging new talents. Today, local designers are gaining recognition for their strong focus on sustainability, identity, and a new sense of community – crafting garments that not only look good, but also tell meaningful stories.
Awards were presented in six categories: New Talent, Scaling,