HKScan and Apetit to start commercial cooperation in Sweden

HKScan and Apetit have signed an agreement to sell Apetit products in the Swedish food service channel. HKScan will act as a distributor of Apetit’s plant-based value-added products in the food service channel from the beginning of February 2021.

HKScan Corporation, Press Release, 18 November 2020, at 9 am Finnish time

“It is great to get to work together with Apetit in Sweden. Apetit products will strengthen our sales portfolio in Sweden and increase our role in the plant-based product market in the food service channel. The commercial cooperation with Apetit in Sweden supports HKScan's strategic target to grow into a versatile food company," says HKScan’s CEO Tero Hemmilä.

“Cooperation with HKScan supports our strategic priority to strengthen the Swedish market in food exports and is a great opportunity for Apetit. Also, the cooperation perfectly supports our goal in the Swedish food service channel,” says Apetit’s CEO Esa Mäki.

HKScan has a strong foothold in the food service channel, a well-functioning sales organisation and customer relationships. The cooperation will start with the frozen value-added products sold under the Apetit brand. Demand for plant-based products is growing in the food service channel. The products have been pre-tested with end customers in Sweden and they have been very well received.

HKScan Corporation 

Heidi Hirvonen
SVP Communications
tel. +358 10 570 6072

More information: 
HKScan Media Service Desk, tel. +358 10 570 5700 or by email: communications@hkscan.com

 

HKScan’s target is to grow into a versatile food company. With over 100 years of experience, we make tasty, healthy and responsibly produced food responding to the needs of consumers and customers. For us at HKScan, responsibility includes the development of food production throughout the value chain, from farms to consumers. Our home markets cover Finland, Sweden, Denmark and the Baltics. Our nearly 7,000 HKScan professionals ensure tastier life - today and tomorrow. Our diverse product portfolio includes poultry, pork and beef, as well as meat products and meals. Our strong brands are HK®, Kariniemen®, Via®, Scan®, Pärsons®, Rakvere®, Tallegg® and Rose®. In 2019, net sales of the publicly listed HKScan totalled EUR 1.7 billion.

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