Turnkey iGaming Solutions
The lucrative industry of online wagering where gamblers bet on the outcome of a game or event in activities like sports matches, casino games and eSports, records growing inflow of new iGaming businesses globally every year. According to IBISWorld estimates, 197 new iGaming operators in 2023 brought the registered number of global casinos and online gambling businesses to 4792, an all-time high for the global industry.
No doubt hundreds of new entrepreneurs will enter the iGaming industry this year: the global online gambling market is expected to grow at a compound annual growth rate of 11.7% from 2023 to 2030, according to Grandview Research.
Most iGaming operators choose to use services of an iGaming software provider to set up an iGaming business. It is done usually through acquisition of an online betting platform via purchase of either a turnkey iGaming solution or a white label iGaming solution.
Both the turnkey and white label iGaming solutions comprise a full package of ready-made software that operators can use to launch their online betting business in a short period of time. The main difference between the two options is that operators who opt for white label betting platforms are confined to using services of those data providers and payment processors whom has chosen the sportsbook software provider: with turnkey iGaming solutions, operators can look for data providers and payment processors themselves and ask to incorporate their services in the turnkey solutions.
Reasons iGaming operators choose turnkey sports betting solutions
Sportsbook software providers include all the essential functionalities in both white label and turnkey sportsbook solutions: the core betting platform, integrated payment methods, marketing and reporting tools, risk management tools, and technical support.
The attributes setting turnkey sportsbook solutions in more advantageous light can be summed up in one word: higher configurability. They are briefly listed below.
Easy third-party services integration
Turnkey iGaming solutions are usually designed to seamlessly add more features through third party API integration. That is besides customization of both back-end and front-end features according to client requirements.
Higher Flexibility
As was mentioned earlier, operators can look for payment processors they want to use in their turnkey iGaming solution and negotiate for their preferred terms with them. That refers also to the sports content and other data that they want to promote on their online betting platform.
How to select turnkey iGaming solution provider
Every turnkey iGaming solution comprises indispensable components such as the core sports betting platform that a developer has created and tested, and modules and functionalities like:
- Payment Processing System
- Risk Management Tools
- Business Management Tools
- Marketing Tools
- Data Security
- Customer Support Services.
Naturally, a proficient turnkey iGaming software provider should excel at efficient implementation of all these functionalities.
The success of an iGaming business ultimately depends on its ability to build customer traffic and hence revenue by offering a variety of additional features that appeal to new bettors and ensure current bettors remain loyal.
Here are features that are most frequently mentioned by bettors as important factors for choosing a sportsbook — besides offering competitive odds, that is.
User-friendly interface
Bettor convenience requires an attractive front end: intuitive and user-friendly interface is an important feature that makes gambling experience enjoyable for players. It is easy to see why gamblers prefer sportsbooks with intuitive design, easy navigation and clear menus over sportsbooks with clunky interface but otherwise similar features.
Wide coverage of sports and events
Competition in the online betting industry is high and betting sites with more comprehensive sports and events coverage turn more profit. It is a simple reflection of the fact that increasing the number of sports and events covered by a sportsbook widens the range of potential bettors that can use the platform for their gambling needs.
So, covering a diverse range of tournaments as well as both global and local events will attract diverse players and bettors worldwide.
Live betting and in-play action
Live or in-play betting allows gamblers to place specific in-game bets and the increased excitement of responding to evolving circumstances adds extra enjoyment to gambling experience.
In-play betting delivers more engaging wagering experience: assessing consequences of live odds fluctuations for gambling strategies requires deep immersion into games. At the same time, it can reward players by opportunities for lucrative odds.
Bet Builder
Many players want to bet on multiple outcomes or a group of events and not just a single outcome. Bet Builder is a functionality that allows gamblers to make a bet slip out of several events in a single match. Incorporating in an iGaming solution this feature that enables bettors to choose from a wider range of outcomes across many markets within a single game will attract more gamblers and generate more revenue.
Advanced data analysis and statistics
Team and player performance data are the foundation for correct predictions of event outcomes. It is not a surprise that gamblers expect to have access to comprehensive team and player performance data. Players naturally prefer sportsbooks that offer such comprehensive statistics and analytical tools, as well as visualization dashboards that empower them to make winning bets.
Embedded affiliate programs
Affiliate programs generate dedicated referral links as a bettor refers the site to new gamblers. Affiliate programs integrated into sportsbooks that let players earn extra money by referring the sportsbook to fellow gamblers are a welcome feature for most players. Such embedded affiliate programs can be designed to bring money to both the bettor who referred the betting site and the new customers. This can be achieved via various marketing strategies, including simple ones like bonus programs.
This short list of most popular sportsbook features can be used as a starting point when choosing a suitable sportsbook. Think this way — all sportsbooks must have efficient betting platform and modules for essential functions such as:
• Payment Processing
• Risk Management
• Business Management
• Marketing
• Data Security
• Customer Support Services.
Successful turnkey iGaming solution will not only deliver these indispensable features but will provide the additional features valued by the majority of gamblers.
iGpixel is an example of a successful iGaming software provider that offers competitive turnkey sportsbook solutions with all the requisite features mentioned above.
iGpixel solutions have a highly customizable front-end platform with interfaces that have intuitive design and clear menus. User friendly interface is easy to navigate and adapts seamlessly to different devices.
Moreover, iGpixel offers special design services for building user-friendly and visually engaging websites. It includes online betting and gaming website design, branding, graphic design and animations production.
iGpixel’s coverage of sports and events is world class. The sportsbook provider covers major sports events and markets including:
- live broadcast of over 120 sports and eSports with live in-play betting
- over 140K pre-match events including: event creation, collection of odds and prompt results provision.
Coverage is carried out in over 25 languages for over 2000 market types and 60K live events.
iGpixel’s sportsbook platform offers seamless live betting with fast updates, clear odds fluctuations and robust cash-out functionality for added flexibility.
The state-of-the-art engine of the betting platform with a live odds feed can be configured to operate in each of three odds formats — American Odds; Decimal Odds and Fractional Odds. It offers multiple games coverage and supports multiple formats, including JSON and Binary.
iGpixel’s sportsbook platform allows making both simple and complex bets: players can bet both on a single event as well as on a group of events or matches, by making single or combo bets.
iGpixel offers a Bet Builder which allows to make a slip of multiple events on a single match or a single bet slip. And the expected cash-out is changing automatically if there is a modification in odds or stake when placing a bet.
iGpixel’s Bet Builder has a distinguishing option too: earned bonuses can be split and placed in different markets, as well as parlays.
iGpixel’s statistics hub offers comprehensive historical and live sports data with archives dating back for up to 20 years.
Data include:
- Head-to-head statistics
- League and form tables
- Unique injury and suspension list
- Transfer history
- Fixtures and cup roster
- Results and result matrix
- Pre-match odds integration and more.
Players can build personalized dashboards to filter statistics out and only follow those which are relevant to them.
iGpixel offers an Affiliate Software with automated links generation that supports all commission plans.
Affiliate marketing is easy with iGpixel’s Affiliate Software with mobile-friendly architecture which runs on real-time data and has customizable back-office.
