Mekonomen’s new marketing campaign during the summer highly successful

Mekonomen increased its sales in Sweden by 12.1 per cent in July. Mekonomen’s summer campaign, which was aimed at reaching new customer categories, with women as one of the principal target groups, has been a major success. For example, during the campaign weeks, the stores sold as many car safety seats for children as were previously sold in the previous ten months. Furthermore, Mekonomen Service Centres increased their sales in Sweden by 53 per cent.

“During the five summer weeks, our stores sold as many car safety seats as is normally the case over ten months. This is just one example of the results generated by our campaign. It is particularly gratifying that so many women have visited our stores during the summer,” says Håkan Lundstedt, President and CEO, Mekonomen.

For further information, please contact:

Håkan Lundstedt, President and CEO, Mekonomen AB,
Tel: +46(0)8-464 00 10

Mekonomen AB (publ), Corp. reg. no. 556392-1971
Box 6077, SE-141 06 Kungens Kurva.
Telephone: +46 (0)8-464 00 00, Fax: +46 (0)8-464 00 66

About Us

Mekonomen operates in the car aftermarket and consists of leading car service chains in Northern Europe with a proprietary wholesale operation, more than 460 branches and over 3,400 affiliated workshops operating under the Group’s brands. Through its branch network, Mekonomen Group offers affordable spare parts and accessories to the affiliated workshops, other workshops, other B2B customers, as well as car owners. Around 90 per cent of sales are business to business, where 80 per cent of the orders are digital. The largest business to business customers are affiliated workshops operating under the Group´s concepts AutoMester, BilXtra, Din Bilpartner, Meca Car Service, Mekonomen Bilverkstad, O.K. Serwis, Speedy and others. The Group operates through four business areas – FTZ with operations in Denmark, Inter-Team with operations in Poland, MECA/Mekonomen with operations in Norway and Sweden and Sørensen og Balchen with operations in Norway.


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