Mekonomen to now launch insurance – rapid, simple and affordable

As part of our effort to further broaden our customer offering, Mekonomen is now launching affordable car, home, personal and supplementary insurance policies. In cooperation with the Vardia Försäkring AB insurance company, “Mekonomen CarLife Insurance” will be introduced on 15 March 2013.

In cooperation with a strong partner, Mekonomen will be able to fulfil a clear need for safe and affordable insurance and guarantee high availability since it will be possible to purchase a Mekonomen CarLife Insurance policy directly on

“Mekonomen has a strong brand and we are associated with the ability to offer turnkey solutions. Surveys have confirmed a desire among Mekonomen’s customers to be able to purchase good and affordable insurance policies,” says Marcus Larsson, Executive Vice President of Mekonomen.

About Vardia Försäkring

Vardia Försäkring is part of the Nordic insurance group, Scandinavian Insurance Group. The trade body, Risk & Försäkring, in collaboration with IFU (a part of Stockholm School of Economics IFL Executive Education program) awarded Vardia Försäkring as Non-life Insurance Company of the Year 2012. The supervisory authority responsible for Vardia Försäkring is the Swedish Financial Supervisory Authority.

For further information, please contact:

Marcus Larsson, Executive Vice President of Mekonomen, Tel: +46 (0) 8-464 00 00.

Mekonomen AB (publ). Corp. Reg. No. 556392-1971, Box 6077, SE-141 06 Kungens Kurva, Sweden. Tel: +46 (0) 8-464 00 00. Fax: +46 (0) 8-464 00 66.

Mekonomen makes CarLife easier through a wide and easily accessible range of affordable and innovative solutions and products for consumers and companies. We are the leading spare-parts chain in the Nordic region, with proprietary wholesale operations, more than 400 stores and more than 2,300 workshops operating under the Mekonomen brands.

About Us

Mekonomen operates in the car aftermarket and consists of leading car service chains in Northern Europe with a proprietary wholesale operation, more than 460 branches and over 3,400 affiliated workshops operating under the Group’s brands. Through its branch network, Mekonomen Group offers affordable spare parts and accessories to the affiliated workshops, other workshops, other B2B customers, as well as car owners. Around 90 per cent of sales are business to business, where 80 per cent of the orders are digital. The largest business to business customers are affiliated workshops operating under the Group´s concepts AutoMester, BilXtra, Din Bilpartner, Meca Car Service, Mekonomen Bilverkstad, O.K. Serwis, Speedy and others. The Group operates through four business areas – FTZ with operations in Denmark, Inter-Team with operations in Poland, MECA/Mekonomen with operations in Norway and Sweden and Sørensen og Balchen with operations in Norway.