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M-real Consumer Packaging moves to five Customer Service Centres in Europe - The market leader continues also to defend achieved prices

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13/05/2009
Press release 13.05.2009


In order to improve service, reduce complexity and increase efficiency M-real
Consumer Packaging is concentrating its customer service into five centres in
Europe.  Following centralisation service levels will improve further and
decision making will be faster. Customers will continue to receive service in
their own languages. 

M-real Consumer Packaging customer service centres and the markets they serve
are as follows: 

Maidenhead - UK and Ireland
Brussels - Benelux, France, Spain and Portugal
Frankfurt - Germany, Austria, Switzerland, Italy, Poland, Czech Republic,
Slovakia and Hungary 
Espoo - Nordic and Baltic countries, Greece and agent markets
Moscow - Russia, Ukraine and other CIS markets

“Concentrating our customer service into five centres in Europe not only
improves our service to customers but is also an important step towards
enhancing our financial performance in the current challenging operating
environment,” says Mika Joukio, Head of M-real Consumer Packaging. 

As the responsible market leader in Europe, M-real Consumer Packaging has been
balancing the challenging market situation by taking downtime at all of its
mills. “In the coming months we are prepared to take market related
curtailments when needed in order to defend achieved price levels. However, the
prices are still too low to compensate the very severe cost inflation that we
have experienced during the past few years and therefore our profitability
cannot reach a sufficient level. When supply and demand is in balance we are
going to consider new price increases.,” Joukio concludes. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6058886&i=93231574518554
18557941221810812190232109 

For further information please contact M-real Consumer Packaging:

Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare(at)m-real.com

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