Play’n GO set to bring Hugo back from the troll forest

Leading supplier partners with Hugo Games A/S to create branded slot based on 90s animated global phenomenon 

June 1, 2016 – Leading Swedish supplier Play’n GO has partnered with Hugo Games A/S to bring Hugo, the famous Danish animated troll, to slot players around the world.

Set to be released in Q3 2016 simultaneously in HTML5 and Flash, Hugo will be a five-reel, 10 pay line slot that features premium animations and sound based on the classic animated character’s original environments.

The deal between the parties will see receive exclusive distribution rights in Denmark, while Play’n GO will then bring the title to other markets around the world through direct operators deals.

First seen on Danish TV screens in 1990, the interactive children’s TV show Hugo aired in more than 40 countries and has spawned dozens of video games, books, magazines and feature films.

Copenhaged-based Hugo Games A/S (NOK: HUGO) owns the intellectual property rights to the Hugo franchise and Play’n GO’s forthcoming title will be the first real money game adaptation for the listed company.

Martin Zettergren, Chief Operating Officer of Play’n GO, said: “We are extremely excited to work on Hugo – a character that many around the world grew up with and remember fondly.

“We can’t wait to bring Hugo and friends to the world of premium slots, and I’m certain that the agreement with Hugo Games A/S and will bear fruit for all parties.”

Play’n GO has been nominated for the prestigious EGR B2B Awards in two categories, Innovation in Mobile and Slot Provider of the Year.

Their games are now prominent on the sites of 100 operators in more than 32 languages.

Notes to editors

About Play’n GO 

Play’n GO is a leading developer of smart systems and games for mobile devices, gaming terminals, and websites. Their content can be uniquely-customised to suit the style of any operator or brand. In addition to premium quality slots and table games, Play’n GO ensures its clients are equipped with superior back-office administration tools for reporting and marketing. Their Gaming Account Toolkit (GAT) is an independent e-gaming platform delivered with a comprehensive back office application. It now hosts over 80 games in 30 languages, including several bespoke games designed for some of the world’s leading casino brands. For more information about Play’n GO please visit

For more Information on this release or to arrange an interview with Martin Zettergren please contact


About Us

Play’n GO is a gaming specialist and the leading mobile casino gaming developer. Our games are designed for great performance on smartphones, tablets, terminals and websites. By combining extensive experience with the latest technology we create products that are truly modern, complete & highly flexible. Play’n GO’s premium gaming content, designed for multi-device consumption stand out from the competition and are greatly appreciated by players worldwide.




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We are extremely excited to work on Hugo – a character that many around the world grew up with and remember fondly.
Martin Zettergren, COO