Coloreel close a new deal of ten units with MIB, Máquinas Industriais para Bordados, in Portugal
Coloreel, with its unique and well-patented technology for digital dyeing of textile thread on-demand that creates sustainable and creative embroideries, received a new order of ten units from MIB in Portugal consisting of both multi-head and single head installations.
MIB, Máquinas Industriais para Bordados, is a leading distributor in Portugal with more than 25 years of experience in the embroidery industry and has a large number of high-end customers in the textile and decoration industry. With the new investment in the unique Coloreel products, they will enable more of their customers to unlock their embroidery potential.
Sven Öquist, VP Sales at Coloreel Group AB, comments:
- “I am so excited that MIB, a company with such experience and reputation in the Portuguese market, has selected our technology for more sustainable and creative embroideries. They see the potential that Coloreel brings to their business. It is a milestone for us at Coloreel, as it also means that several of MIB’s customers are increasing their installations of Coloreel units to meet the increase in demand for our decoration technology.”
For more information about Coloreel, follow the links below or please contact:
Sven Öquist, VP Sales Coloreel, sven.oquist@coloreel.com, 0708 284969
Henrik Linder, VP Marketing & Communication, henrik.linder@coloreel.com, +46 702 187101
www.coloreel.com, LinkedIn, Instagram, Facebook, Youtube
About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
The result, of course, is embroidery at full potential.
About MIB
MIB is a company with a history of success. MIB results from the entrepreneurial vision of its founder, Luís Abreu, and his vast experience in the sector, which allowed him to detect a gap in the market – a strong demand for industrial embroidery machines and an insufficient supply that is unable to respond – transforming it to an opportunity.
Their mission is to offer the market specialized solutions for the execution of industrial embroidery through the differentiation of services, assuring the customer a prompt and effective assistance and total satisfaction of their investment.
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