DUBAI SUMMER SURPRISES 2014 HOSTS “ANGRY BIRDS UNIVERSE: THE ART AND SCIENCE BEHIND A GLOBAL PHENOMENON” WORLD PREMIERE
Travelling exhibit for all ages to kick-off global tour in UAE
Dubai, UAE – June 25, 2014 – Dubai Summer Surprises, the leading summer festival in the region, is proud to host the world premiere of the travelling exhibition “Angry Birds Universe: The Art and Science Behind a Global Phenomenon.”Dubai Summer Surprises, organised by Dubai Festivals & Retail Establishment (DFRE), runs from 28 July to 19 September and promises a month-long festival of great shopping deals and fun-filled, family-oriented entertainment throughout the city.
Imagine Exhibitions, Inc., in partnership with Rovio Entertainment Ltd., and Jack Rouse Associates (JRA), developed this unique exhibition to present, in partnership with Live Nation Middle East, an educational and highly interactive attraction unlike any other on the market. Angry Birds Universe will open on 28 July at Modhesh World, one of the region’s most popular indoor family edutainment destinations, at the Dubai World Trade Centre. Based on the popular Angry Birds games, fans of all ages will have fun learning a wide variety of educational concepts in an extremely hands-on environment. Fans will also have the chance to “be the bird” in a unique, full-body demonstration of Angry Birds physics!
H.E. Laila Mohd Suhail, DFRE CEO, said: “We are extremely pleased to offer our Dubai visitors and residents a unique entertainment experience that would take them to a whole new level of interactive fun. Furthermore, this step comes in line with DFRE’s endeavour to create strategic partnerships with leading global entertainment entities such as Rovio and Imagine Exhibitions, which has resulted in bringing a world premiere of a game concept that has millions of fans across the world. This will surely cement Dubai’s position as a leading hub for world class events.”
Throughout the immersive experience, families will be introduced to the beloved Angry Birds characters like never before in an interactive adventure with approximately 30 hands-on activities including 10 simple machine bird launching stations, 4 full body experiences, 6 map stamping stations, 20 iPad gaming stations, and 12 opportunities for personal creativity and hands-on creation! These hands-on activities seamlessly teach STEAM (Science, Technology, Engineering, Art and Mathematics) concepts and will delight guests of all ages!
The exhibition’s most thrilling attraction is a one-of-a-kind “be the bird” experience: safely propelling guests on zip lines to knock over enormous foam structures, just like the Angry Birds! In addition, other full-body attractions include a Laser Maze, Climbing Wall, Planetarium, and oversized Sling Shot activity.
Angry Birds Universe features numerous opportunities for families to work together, building creativity, innovation and entrepreneurial skills. For example, parents and children are able to build and test a variety of structures against the impact of Angry Birds launched by other guests. Additionally, guests of all ages can utilize a state-of-the-art design studio to explore their creative side through experiments with character design, animation and sound production related to the Angry Birds games. These exhibits give young visitors an idea of what it’s like to pursue careers in science and technology – all while having fun!
Tom Zaller, President & CEO of Imagine Exhibitions, Inc. commented: “The Angry Birds games and characters are both recognized and loved throughout the world. Combining this worldwide passion for the games with hands on discovery in a 3 dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before.”
"The Rovio team is very excited to have our Angry Birds Universe exhibition premiere at Modhesh World in the United Arab Emirates," said Jukka Koivu, Head of Location Based Entertainment for Rovio Entertainment. "The Dubai World Trade Center has an excellent reputation for hosting world class events, which makes it the perfect venue to bring our games, characters, and STEAM educational elements to life for the very first time in the UAE."
"JRA is looking forward to bringing the world of Angry Birds to the Dubai World Trade Center. The brand is not only immensely popular, but its natural ties to education will make the exhibit experience one of learning as well as entertainment," says JRA Vice President Shawn McCoy.
“Live Nation Middle East is very proud to be working with Dubai Festivals & Retail Establishment to be bringing the World Premiere of Angry Birds Universe to Dubai. We will continue to work with world-leaders in family entertainment, such as Rovio and Imagine Exhibitions, to bring new and exciting content to Dubai,” said Live Nation Middle East Managing Director James Craven.
Angry Birds Universe: The Art and Science Behind a Global Phenomenon will be open daily to the public at Modhesh World in Dubai World Trade Centre. Visit www.modheshworld.com.
For High Resolution Images: Angry Birds Universe - Images Dropbox Folder
For Sales Inquiries: Debbie Donohue 1-404-808-7578
For Media Inquiries: Victoria Ribeiro 1-404-917-9652
For Rovio Media Inquiries: media@rovio.com
About Imagine Exhibitions, Inc.
Imagine Exhibitions, Inc. is the global resource for all aspects of exhibitions and attractions. From design to creation, placement to presentation, marketing and operations, Imagine has the experience and inspiration to bring the best possible experience to any venue. Imagine is currently producing and touring 25 exhibitions in museums, science centers, aquariums, integrated resort properties and non traditional venues throughout the world. For more information, visit www.imagineexhibitions.com or visit the Facebook page.
About Rovio Entertainment
Ltd.
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. www.rovio.com
About JRA (Jack Rouse Associates)
JRA plans, designs and realizes exceptional visitor experiences for museums, theme parks cultural, sport and corporate clients around the world. JRA has provided design and project management services for a variety of high-profile branded projects including The Crayola Experience, World of Coca-Cola and Ferrari World Abu Dhabi. Visit www.jackrouse.com.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
About DSS organiser, Dubai Festivals and Retail Establishment (DFRE)
DFRE is an agency of Dubai’s Department of Tourism and Commerce Marketing and, as the pioneer organiser of events and festivals, is responsible for positioning Dubai as a world-class shopping and tourism destination. Each year it works with its retail and leisure partners to organise the internationally renowned Dubai Shopping Festival and Dubai Summer Surprises, as well as annual events such as Ramadan in Dubai, Eid in Dubai, Modhesh World, Dubai Motor Festival and Dubai Food Festival.