If you're into company sustainability reports in general, and you'd like to find...

If you're into company sustainability reports in general, and you'd like to find out how you can enjoy our latest company sustainability report in particular (as much as one can enjoy a company sustainability report) just head to oatly.com/int/sustainability-report to see how and why we did slightly worse in 2018 than we did in 2017. And if you’re not interested in reading our sustainability report or even the rest of this caption, that’s cool but we’d like to mention that the purpose of our sustainability report is to explain with total transparency how Oatly contributes to the global goals set by the UN, as well as how we work to maximize our usefulness for the planet and humankind. Basically, the perfect light summer beach read.

 

"It is bizarre that there are countries where people suffer from hunger, while there...

"It is bizarre that there are countries where people suffer from hunger, while there is so much food produced right there that’s just being thrown away. It’s clear that there are environmental and social aspects of food waste that have to change. I watch even my parents throwing food away and think, why? Here in the supermarkets, things are discounted and thrown out that are still perfectly good to sell. I hope to save the 75 billion bananas that are thrown away each year. No more banana waste! When I set a goal, I want to achieve it. It’s a huge goal and I’m still not even close of course, but I am trying." – Laura Hoogland, founder of Sunt Banana Bread and our Je Ne Sais Quoi of the month. Check out Laura’s full story here.

 

Have you ever wondered what CEOs do when they are at home? You know in their own...

Have you ever wondered what CEOs do when they are at home? You know in their own free time, without having to worry about securing funding for a new production facility or discussing with a team of lawyers how to deal with the fall out from everything the creative department touches? If so, we would like to provide some encouragement. As far as we know, and we only have our CEO Toni as a reference point, they all do the dishes. For hours. Even if they don’t have any dishes to do. (Disclaimer: Of all the posts we have done about Toni, this one was not one of the best ones, which is actually really great because it means the next one we do is going to be mind blowing, unless of course you are Toni. He should consider himself forewarned).

 

Is it milk and cookies? Or cookies and milk? I guess that all depends if you are...

Is it milk and cookies? Or cookies and milk? I guess that all depends if you are the type of person that starts reading a magazine from the back or prefers to flip the cover to the left like most of us. Then again what do you mean by milk? Twenty years ago milk was that white liquid that you got when you pulled an animal’s teats. Today, there are all kinds of milk options that don’t require you to pull on an animal’s teats to enjoy, which is quite possibly one of humanity’s finest accomplishments if you ask us. Our job is to offer you a drink made from all of the wonderful attributes of oats. And now that we ended up saying that so obviously, maybe we should let you go so that you can get on with your scrolling. We’ll save all of our other opinions for another day.

 

The loner. All dressed up and ready to go. Shall we raise this glass to all the...

The loner. All dressed up and ready to go. Shall we raise this glass to all the singles out there that make this place, whatever place, a little more enticing? To those that aren’t afraid to go at it alone, to wait for the right moment before committing to collaboration, to having patience before teaming up with destiny, and to seeing everyday as a new day full of opportunity without limitation or too many expectations. Cheers! (Off camera: How was that? Okay? If there were two glasses of oat drink in this photo, I have no idea what I would have written.)

 

Pull up to the balcony rail with a glass of oat drink and have a look. What do you...

Pull up to the balcony rail with a glass of oat drink and have a look. What do you see? The world, all the trees, the people in it, maybe if you are lucky a glimpse of the sea. You know that large body of water that we humans are filling full of plastic as we go about our daily grind. But stop right there, this post had such a positive tone for once, visionary and forward thinking, because it was about drinking oats while contemplating everything beautiful in the world. Maybe we should do that more often, you know, share some positivity from this account and spread the love. Talking about spreads, have you tried our tomato-basil or garlic-cucumber non-cheez “cheez” spreads yet?

 

"We believe our project is so important because nature needs help and we can either...

"We believe our project is so important because nature needs help and we can either safeguard it or we can end it. It's completely up to us. There is a documentary that shows that if bees disappear, we will lose the whole planet. It is such a long ecosystem that is collapsing. All of the animals play a role in the delicate balance, and all are key to its survival. Unfortunately, a lot of species are disappearing – not only insects, but mammals, too. Of course, this will have an adverse effect on the planet. If the bee disappears, the whole cycle is destroyed. It's that simple. Since we have land, we realized we have an opportunity to help prevent the complete disappearance of the bee. So this is what we can do in our small way." – Carlos Barone Cortés and Michael Barone, bee protectors, and our Je Ne Sais Quoi of the month. Read Carlos and Michael's full story here.

 

Eat plants. This post should have stopped with those two words. Just ended right...

Eat plants. This post should have stopped with those two words. Just ended right there offering some friendly corporate advice from a company that makes a plant-based alternative to cow’s milk. But then you wouldn’t have been reminded once again that eating plants is a good thing to do because plants are both good for you and, more often than not, they are good for the planet as well as long as you are into measuring the correlation between nutritional benefits and greenhouse gas emissions. But eat plants, if you really think about it, sounds rather premature. It would have been better to write plant plants and then eat them when they get big. But that wouldn’t have been fair to all the small plants that are trying to get eaten that don’t ever get very big. Maybe we should have just written plant plants and eat them. Yeah, that would have worked. Plant plants and eat them! No, drink them. Drink your plants, I mean oats. Drink your oats!

 

You may already know that switching from cow's milk to oat drink saves the planet...

You may already know that switching from cow's milk to oat drink saves the planet a lot of CO2e. Like a lot. You also may already know that oat drink tastes pretty great in your coffee or on your porridge or in your banana smoothie. And that it does all of that without ever traveling through the body of a cow. Amazing, right? Anyway, so please do let us know, what are you ready to do today to start going more plant-based?

 

You may already know that switching from cow's milk to oat drink saves the planet...

You may already know that switching from cow's milk to oat drink saves the planet a lot of CO2e. Like a lot. You also may already know that oat drink tastes pretty great in your coffee or on your porridge or in your banana smoothie. And that it does all of that without ever traveling through the body of a cow. Amazing, right? Anyway, so please do let us know, are you ready to ditch dairy?

 

“I was interested in brands and fashion and I saw this opportunity for the public...

“I was interested in brands and fashion and I saw this opportunity for the public to do something that links in directly with people being affected by this massive social issue: homelessness. At the very start, I wanted to build in talking about mental health and working with artists who’ve had mental health issues, rather than it just being about homelessness. Then I actually had a nervous breakdown myself, and everything took on a whole new meaning.” — Charlie Wright, founder of Hopeful Traders, and our Je Ne Sais Quoi of the month.

 

Here we are again. A photo of a bike and oat drink. Are we running low on ideas...

Here we are again. A photo of a bike and oat drink. Are we running low on ideas for our social media feed? Or are we actually subliminal marketing geniuses who understand that everyone knows a well-loved bicycle is a really climate-friendly way to get around, so including oat drink in tons of shots with bicycles is like whispering, “Oatly is good for the planet and super fun, like your favorite bike, dude…” right into the center of your cerebral cortex or wherever your brain stores advertising nonsense?

 

Way back before anyone ever ordered the first oat latte or cappoatccino or even...

Way back before anyone ever ordered the first oat latte or cappoatccino or even understood what those ridiculous-sounding words mean, some forward-thinking cafe owners made the decision to give a little oat drink company from Sweden a shot. And without those first brave cafe owners, our barista edition wouldn't be served today in thousands of forward-thinking cafes across the planet and you wouldn't be reading this post about Oatfinder, the tool that can lead you to those thousands of forward-thinking cafes across the planet, although you probably only need to be led to the one nearest to you right now, which is great because that’s what Oatfinder is designed to do. (Check out Oatfinder here.)

 

This neon sign is here on International Pancake Day to let you know that it’s easy...

This neon sign is here on International Pancake Day to let you know that it’s easy to swap cow’s milk for oat drink in your favorite pancake recipe! Maybe you expected a beautifully lit photo of a fluffy stack of mouth-watering pancakes being drizzled with maple syrup and possibly a few fresh blackberries nonchalantly lying around, since that would be a pretty smart way to get people to connect the idea of pancakes with oat drink, and maybe now we are actually starting to wonder whose idea it was to go with the neon sign in the first place but we are pretty invested now and it’s almost the end of the caption anyway, so happy International Pancake Day, everyone!

 

Je ne sais quoi. If you’re wondering, that’s French for “I don’t know what” and...

Je ne sais quoi. If you’re wondering, that’s French for “I don’t know what” and refers to something super cool that cannot exactly be described, which pretty much describes exactly what we’re looking for. Each month we are sponsoring a person or team or group that we think is doing something amazing for the planet or for the people living here. For us, amazing can be anything really — from a vegan bowling team to a climate activist, or even a totally rad pony club. So if you’re up to something that has that certain you know what, just apply here. And bonus points for doing it in French (not really).

 

It’s super easy to never voice your real opinions, keep the things you do secret...

It’s super easy to never voice your real opinions, keep the things you do secret so you don’t have to answer to anyone, forget about pushing for progress and just accept things as they are. You know, the way most big companies do it. Thankfully, our job will never be easy. Because our fans have really high expectations of us and constantly challenge us to do better. Which we are totally good with, because easy is just boring, and pretty much never creates change.

 

Just in case you’re not currently in some cozy woods where it’s still warm enough...

Just in case you’re not currently in some cozy woods where it’s still warm enough to go without even a light winter jacket while you whip up a nice oat matcha latte, may we suggest that you use the Oatfinder to direct you to the nearest cozy cafe where it is probably also warm enough to go without even a light winter jacket while a barista whips up what might be an even nicer oat matcha latte for you?

 

Recipe in comments! Okay, that was just a blatant attempt to get your attention...

Recipe in comments! Okay, that was just a blatant attempt to get your attention so you might read this important but totally recipe-free post about the fact that in Europe today, we eat 70% more protein (mostly of animal origin) than our bodies need. Some of the excess transforms into fat, but the rest we urinate, and since protein contains nitrogen, it contributes to high nitrogen levels in our wastewater. That means the eutrophication/over-fertilization of lakes and oceans has a direct connection to the protein content of our food. So you are what you eat and everyone else is what you eat, or something like that. Which, besides being pretty gross, is one more reason we will keep providing amazing liquid-oat products that make it easy for more and more people to eat a plant-based diet.

 

For this holiday that tends to encourage blatant consumerism, we made you something...

For this holiday that tends to encourage blatant consumerism, we made you something totally free and really sustainable. It’s a romantic Facebook post with a legal disclaimer! Yes, this post is all yours. It’s about how sharing oat drink is a nice way to show another person’s heart, and also your heart, that your brain is thinking about them both by figuring out how to provide a sexy boost of heart-healthy beta-glucans. Anyway, hope you like it.* *As a part of a varied and balanced diet and a healthy lifestyle, beta-glucans contribute to maintaining normal cholesterol levels in your blood. One 250 ml glass of Oatly provides a third (1 g) of the daily requirement of beta-glucans, so half a carton definitely provides way more.

 

The headline on this carton is nothing our package writer person wrote himself....

The headline on this carton is nothing our package writer person wrote himself. He says he thought it was a great message so he stole it. And now, here it is on social media too? Can’t any of us come up with our own headlines? Actually, we thought the line describes our followers perfectly, because it’s true that you are now part of a growing group of people who understand the benefits of eating and drinking plants so your body feels good and so the planet can better cope with the impact we humans place on it. By the way, that last sentence is nothing I, social media writer person, wrote myself. It was all package writer person. Probably.

 

This is what marketing people call a teaser post. It is meant to be mysterious so...

This is what marketing people call a teaser post. It is meant to be mysterious so it piques your curiosity about Hey Barista! our new website featuring real baristas, and you might go check it out here: oatlybarista.com. Wait...since Hey Barista! has already been up for like two months and everyone pretty much knows what it's about, the window for teaser post relevance has apparently closed and this is now what marketing people call a regular old ineffective post. Oh well.

 

Look! An ad for our oat drink says it’s a total success. And maybe it is. We’ll...

Look! An ad for our oat drink says it’s a total success. And maybe it is. We’ll never know. Because even though it’s “digital,” it can’t measure how many people saw it or read it or were engaged by it, so now here it is on our social media feed where computers are doing the analytics, even now as you’re reading, and the best part is that we didn’t even have to get a human to write this caption. Buy oat drink! See everybody? Don’t worry, the robots are handling everything just fine.

 

Please don’t be distracted by the cheerful pink shoes that match the cheerful pink...

Please don’t be distracted by the cheerful pink shoes that match the cheerful pink backpack in this photo because the subject of this caption is actually the amazing cocoa inside the rather boring brown oat drink carton. It’s UTZ certified. The cocoa, that is. Which means it is subjected to sustainable farming practices. And the farmers are given fair working conditions, earn a fair wage and continue to be educated about new farming methods. It also tastes really good in that amazing chocolate-y way, in case you’re wondering.

 

Deciding to choose oat drink instead of cow’s milk may not instantly give you a...

Deciding to choose oat drink instead of cow’s milk may not instantly give you a cool and nonchalant vibe, but it will create 80% less greenhouse gas emissions, and that fact may not only help save the planet, it works nicely as a graphic on a t-shirt that can let other people know they may want to choose oat drink instead of cow’s milk for 80% less greenhouse gas emissions. And that, quite possibly may give you a cool and nonchalant vibe.

 

2019 is less than two weeks old and billions of New Year’s resolutions have already...

2019 is less than two weeks old and billions of New Year’s resolutions have already been lost, which is no big deal really since you are probably great just the way you are, but there is one resolution that’s pretty important for billions of people to keep this year, which is to eat more plant-based for the sake of the planet. Maybe it will help if we let all the people who follow us (that’s .0138% of one billion) know that eating more plant-based involves brownies. Recipe in comments.