Upsales signs 1st partner in the Netherlands

Upsales is growing fast in the Scandinavian market. The demand for a unified sales and marketing solution for growth-oriented companies is strong. More companies are beginning to realise the value of having Marketing Automation, CRM and powerful analytics in one integrated experience.


The international expansion to Europe and the Middle East reached an important milestone this week with the first partner in the Netherlands joining the Upsales eco-system - Lead Today.

Lead Today is a leading consulting agency for B2B marketing and sales located in Rotterdam with customers around the Benelux region. Robert de Boer, owner and founder of Lead Today explains the decision to go with Upsales:

"Many B2B companies struggle with aligning marketing and sales around the customer journey. We see a convergence in this area when it comes to both processes and infrastructure. For us, it makes perfect sense to make Upsales an integral part our offering. They remove unnecessary hassle with system integrations and complex implementations. This means our customers can focus on leveraging our expertise in strategy and process design and combine that with a platform designed for growth."

At Upsales, Jon Beckman is responsible for channel sales. He sees the venture into the Dutch market as a natural step for Upsales and look forward to developing the market with strong feet on the ground.

“I think the Scandinavian and Dutch markets are quite similar in terms of sales and marketing maturity and ambition. Lead Today has extensive experience of strategic and operational consulting around B2B marketing and sales. They also share our ambition to enable marketing and sales professionals to reach their best potential."

Together, Upsales and Lead Today will provide a strong enabler for growth for B2B companies with high aspirations. Upsales is known and recognized for its unified user experience and is the natural choice for companies that don’t have time for complexity, dispersed data, and organizational silos. Our customers demand fast paths to value. Lead Today is a great match for that.


  • Lead Today
  • CEO: Robert de Boer
  • Rotterdam, the Netherlands
  • 15+ employees



CMO & Channel Manager

Jon Beckman


Om oss

Upsales har sedan starten 2003 utvecklats till en av Europas ledande aktörer inom sälj och marknadsstöd med över 600 kunder i 10 länder. Genom att kombinera CRM med marketing automation och IP-styrd annonsering i samma plattform, erbjuder Upsales en totallösning för företag som vill växa och anpassa sig till kundens nya köpprocess.