Sportamore to France

Sportamore, the leading e-commerce for sporting goods in the Nordics, opens up for business outside the Nordics. The first market to be launched is France. 

Since 2017, Sportamore has actively pushed its strategic work to build a scalable infrastructure with a high level of automated processes. The most obvious example is the company’s new automated warehouse solution. A result from this work is that Sportamore is now ready to launch new additional markets outside the Nordics at a minimal startup cost.

” We can now launch new markets with our existing organization and scalable infrastructure at a low cost. At the same time this allows us to expose our offer to a greater total market and reduce risk associated to shifting weather conditions in specific geographies. Furthermore this allows us to easily shift marketing initiatives between markets to take advantage of favorable customer acquisition conditions”, says Johan Ryding, CEO at Sportamore.

The launch in France is expected during the second half of 2019. Startup costs for a new market is estimated to fall short of 1 MSEK.

The information was submitted for publication, through CEO Johan Ryding, at 09:00 CET on 19 February 2019.

Fore more information, visit or contact:

Johan Ryding, CEO

Phone# 0705 56 22 26

About Sportamore

Sportamore AB (publ) is the Nordic region's leading and fastest growing technology company that sells sport-related products online. In 2017, the Group had sales of SEK 758 million. In May 2015, Sportamore was listed on NASDAQ Stockholm, and has won prices for the Year's Online Store, E-Commerce of the Year, and won the award as the Customer Service of the Year. In 2017, Sportamore and Sportamore Outlet had over 45 million visitors. Sportamore sells over 20,000 products from around 300 different brands representing more than 30 different sports. Sportamore always has focused on an attractive customer offering through free shipping, free returns, 30-day purchase and price guarantee.
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