Swedbank appoints Lars Friberg as new head of Private Banking

Lars Friberg has been appointed the new head of Private Banking at Swedbank. Lars Friberg most recently served at SEB in Luxembourg where he has held the position as Managing Director since 2004.

Over the past 20 years, Lars Friberg has held a number of top positions in Sweden and internationally including among others as Head of Trading & Capital Markets, Foreign Exchange and Emerging Markets Trading at SEB.

– Private Banking is a prioritized area at Swedbank and it´s with great pleasure that we have recruited Lars Friberg. His thorough background and international experience from the banking and financial service sector will be very useful to us as a bank and to our customers, says Kjell Hedman, Head of Swedish Banking, Swedbank.

Lars Friberg will take up his position after the summer.


Further information, please contact:
Kjell Hedman, Head of Swedish Banking, Swedbank, phone: +46 8 585 912 21
Anna Sundblad, Press Manager, Swedbank, phone: +46 70 321 39 95