TargetEveryone forecasts a 2019 full year revenue of MSEK 60
TargetEveryone finalized Beta version of its new Martech platform SpectrumOne on December 1st as planned. The company is now approaching customers with this new and unique software combining market analysis, customer segmentation and 1-1 communication features. The strategy is to approach the Norwegian market first, and quickly expand to Sweden by the first half year before further international expansion. Based on thorough market analysis, TargetEveryone has identified more than 1000 potential customers in the Swedish and Norwegian market. Considering that a SpectrumOne subscription to some extent is a strategic decision, the sales process is expected to last for one to six months.
TargetEveryone has during the finalization of the software conducted numerous roundtables with partners and customers, and the unanimous feedback has confirmed and exceeded our belief that this is a Martech platform with great potential and good fit across many industries.
Erlend Gram Simonsen, Client Service Director Schjærven advertising agency:
At Schjærven, we focus on delivering marketing messages that produce tangible and measurable results for our clients. With SpectrumOne TargetEveryone brings to market a great tool, enabling population analysis, customer segmentation and communication within one platform. Spectrum One is a valuable platform for our clients, and for us as a data driven, effect-oriented agency.
Torkel Johannessen, CEO of TargetEveryone:
We have now launched SpectrumOne as we promised, and I am happy to see that the organization is moving forward with high speed in a common direction. It is really satisfying to see that our potential customers and partners welcomes SpectrumOne as we expected. This proves that TargetEveryone has made the right strategic choices, and we are confident that our revenue forcasts for 2019 is realistic.
Based on the market analysis and the customer feedback, TargetEveryone forecasts the 2019 revenue to be MSEK 60 with a gross margin at approximately 50%. This revenue also includes a maintenance of profitable legacy business and a fair growth on Online Sales.
For further information contact:
+47 977 00 338
Mangold Fondkommission AB (556585-1267)
Box 55 691 102 15 Stockholm
Telefon: +46 8 503 015 50
TargetEveryone AB (publ) is obligated to publish this information under the EU Market Abuse Regulation. The information was provided by the above contact person's auspices, for publication on December 10, 2018 at 08.30 a.m. CET.
TargetEveryone is a global MARTECH company, enabling our clients to streamline their 1-1 digital marketing, content and experiences within one SasS online platform. Within our solution, Email marketing, SMS, SMS landing pages, Native App development, proximity marketing, QR codes and mobile payment solutions all converge in our easy to use multichannel distribution system. For small- and medium sized customers the company provides an online subscription solution, whilst we serve larger clients directly or through our partner network. The solution is based on big data to analyze and refine the customers behavior and demands. TargetEveryone has over 3000 clients in more than 92 countries, and has experienced strong growth as marketing investments continues to move from traditional media to digital media. Customers include Nespresso, Coop, Vita, Match, DNB, Krogh Optikk, Cirkel K and Red Cross. TargetEveryone´s headquarter is in Oslo, with branch offices in Sweden, Holland, Portugal, India and USA. TargetEveryone is listed on Nasdaq First North in Stockholm and Merkur Market in Oslo.