Trustly and Zalando partner up to power online retail growth in the Baltics

Report this content

Stockholm, Sweden, June 11, 2021 – Trustly, a global leader in Online Banking Payments, is proud to announce a partnership with Zalando, Europe’s leading online platform for fashion and lifestyle with more than 42 million active shoppers in 20 markets. Through the partnership, Trustly will support Zalando in its expansion into Lithuania, where Zalando recently launched, as well as Estonia and Latvia, enabling its shoppers to pay directly from their bank accounts.

Across Europe, shoppers have different payment preferences, and shoppers in the Baltic states show an especially high preference for Online Banking Payments. By offering a preferred payment method like Trustly, Zalando will be able to localize its offering and increase conversion at the checkout in its new markets. 

In addition, the partnership will enable Zalando to offer instant refunds to its shoppers, reducing its administrative costs while improving operational efficiency and boosting shopper loyalty.

Johan Nord, Chief Business Officer at Trustly, says: “Zalando is a true leader in e-commerce, with a relentless focus on its customers. In offering Trustly’s Online Banking Payments and instant refunds across multiple countries, Zalando will cater to local customer needs, while reducing complexity and investment cost by taking advantage of a single technical integration with us. We’re proud to support Zalando in its expansion journey into the Baltics and look forward to a fruitful partnership.” 

Floriane Gramlich, Director of Product Payments at Zalando, says: “At Zalando, the customer is at the core of everything we do. We aim to make payment as convenient as possible for every customer and work hard to find digital solutions for every aspect of the fashion journey. Trustly helps us do that, offering a single integration for our various markets and making it easy to launch in new markets quickly.”

Press contact
Meredith Popolo, Head of PR and Communications at Trustly

About Trustly

Founded in 2008, Trustly is a global leader in Online Banking Payments. Our digital account-to-account platform redefines the speed, simplicity and security of payments, linking some of the world’s most prominent merchants with consumers directly from their online banking accounts. Trustly can handle the entire payment journey, setting us apart from the competition and enabling us to offer an attractive alternative to the traditional card networks at a lower cost. Today we serve 8,100 merchants, connecting them with 525 million consumers and 6,300 banks in over 30 countries; and in 2020 we processed over $21 billion in transaction volume in our global network. 

Trustly has more than 500 employees across Europe, North America and Latin America. We are a licensed Payment Institution under the second payment services directive (PSD2) and operate under the supervision of the Swedish Financial Supervisory Authority in Europe. In the US, we are state regulated as required to serve our target markets. Read more at

About Zalando

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 42 million active customers in 20 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become The Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.