We are thrilled to begin welcoming nature enthusiasts, adventurous eaters, and curious global visitors to Sweden!

Here is a list of our favorite new things to plan for, daydream about, or forward on to your best travel friends (just in case you need any more reasons to travel to Sweden)!

TRENDING NOW:
EAT FOR GOOD –THE GREEN GUIDE TO DINING IN SWEDEN 

Credits: Agnes Maltesdotter/Visit Sweden

There’s a serious worldwide culinary shift in the demand for plant-based dining options happening now. Did you know Sweden is one of the leaders in the green food scene? In collaboration with Swedish cookbook author and food influencer Thess Elgquist, visitors can plan their dining adventures with this plant-based guide. Think of it as the Michelin Guide for good, green food. It celebrates and recommends vegetable-packed hotspots and sustainable dining destinations that offer plant-based cuisine made from Sweden’s bounty of fresh ingredients. In the meantime, test your cooking skills with this zero-waste inspired recipe from chefs Paul Svensson and Christofer Ekman of the Restaurant at Fotografiska in Stockholm

A STAY WORTH THE HEIGHTS: 
HOTEL OPENING IN ONE OF THE WORLD’S TALLEST TIMBER BUILDINGS 


Credits: White Arkitekter

A hotel is expected to open in one of the world’s tallest timber buildings in the heart of Skellefteå in Swedish Lapland on September 8, 2021 – this means breathtaking views, Instagram-worthy photos, and a “feel good” responsible stay to add to your bucket list. The hotel is housed in a carbon-neutral, sustainable wood building with solar power and efficient green energy. To boot, it is home to a relaxing spa and restaurant with panoramic views of Skellefteå, as well as a cultural hub for art, concerts, shows, and meetings. 

OPENINGS & EVENTS TO PLAN FOR:
•    Book Your Modern City Villa Now: This month, Stockholm welcomes the striking, cosmopolitan Villa Dagmar, a luxurious boutique hotel with a storied past located in the trendy, upscale district of Östermalm. Outfitted in chic Italian-inspired design and a residential feel of your own modern international city villa, Villa Dagmar is eager to welcome global travelers to eat, shop, and indulge in its prime location adjacent to Östermalms Saluhall, one of the world’s original food halls featuring traditional Swedish fare, as well as innovative global cuisine, and organic groceries.  


Credits: Sean Eriksson

•    The Avicii Experience: In addition to the news that one of the country’s most popular arenas Ericsson Globe is being renamed Avicii Arena, comes the highly anticipated debut of an immersive museum experience exploring the life and music of beloved music icon Avicii (Tim Bergling). The museum is slated to open in Stockholm later this year. Recognized as an era-defining music creator, Avicii is known for his legacy of transforming modern dance music and EDM music scene’s profound growth. For the first time, fans will have access to view his creative process and explore unseen memorabilia, photos and videos, and his unpublished music all under one roof. Follow for updates here.

 •    Book This Dinner Resy Before Your Flight: Three Michelin-starred chef and restaurateur Björn Frantzén of Frantzén Group debuted his latest restaurant Brasserie Astoria this spring. Housed in a historic, former cinema known as the Astoria Building, the all-day restaurant celebrates a vibrant social scene day and night and has been meticulously restored and refreshed with modern architecture. Plan accordingly to experience traditional brasserie, Swedish classics, and international cuisine for lunch, dinner, or weekend brunch. More information here.


Credits: Andreas Paulsson/Malmö Pride

•    WorldPride & EuroGames in Copenhagen and Malmö: The largest LGBTI+ human rights forum is coming to Copenhagen and Malmö this summer! Mark your calendar for this 10-day event (August 12-22) combining WorldPride, EuroGames, an eclectic arts and culture program and the biggest ever LGBTI+ human rights forum. Curate an action-packed itinerary by downloading the Copenhagen 2021 app. In the meantime, follow the #YouAreIncluded podcast’s new episodes each Thursday for inclusive conversations on human rights, arts and culture, Pride, and sport.

COMING SOON:
MAKE YOUR VIRTUAL BACKGROUND A REALITY WITH SWEDEN’S OUT OF OFFICE OFFICE

Credits: Jonas Ingman/imagebank.sweden.se

For digital nomads feeling burnt-out, Visit Sweden invites you to (dis)connect and destress in breathtaking nature escapes with the new ‘Out of the Office Office’ program, where you can choose an unforgettable workcation in the world’s “home of distancing.” Workers are encouraged to bag-check their remote setup and stay in accommodations close to nature experiences, in a relaxing environment, without compromising on internet connectivity.

INTRODUCING DRINKABLE COUNTRY - THE WORLD’S LARGEST OPEN-AIR BAR

Credits: Apelöga/imagebank.sweden.se

This summer, the international award-winning bar Tjoget along with three notable Swedish beverage experts are shaking up world-class drinks to inspire a thirst-quenching journey outdoors in Swedish nature. Building off the Edible Country, the largest outdoor restaurant concept in the world launched in Sweden in 2019, visitors can now book their own private reservation at more than 20 tables across Sweden’s most breathtaking landscapes. Cocktail and mocktail enthusiasts from near and far can book experiences ranging from guided foraging sessions with a local to gather and mix ingredients, to discovering DIY recipes reflecting the country’s 100-million-acre natural pantry of fruit, berries, vegetables, and fresh, spring water.

Let us know if you have any questions or need more information. 

We hope to see you in Sweden soon!

All best,
Melinda


Melinda Martino
Senior PR Manager
+1 917 340 9330
melinda.martino@visitsweden.com

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