New sales opportunities for Vitrolife in China

Vitrolife is establishing a sales office in Beijing, China, in line with the strategy of operating under its own management in key markets. The Chinese market for In Vitro Fertilization is the third largest in the world in terms of the number of treatments, and is rapidly growing.

Vitrolife is the market leader in the IVF media business in China. During the last few years we have more than doubled the turnover and are continuously growing. In order to strengthen our position as the dominant actor in the market in the country, it is logical to set up the company’s own sales office in China. “With the local presence in the market, we will improve our relations with customers and regulatory authorities as well as improve logistics for the end customers, and in a larger context setting up in China will mean a great deal for increasing Vitrolife’s opportunities for more rapid development in all of Asia”, says Vitrolife’s VP Marketing & Sales Nils Sellbom.

The Chinese sales office will be headed by Dr. Joe Zhengzhu Jin, who has played a large part at Vitrolife in building up the company’s already strong position in the Chinese market.

“I see the establishment of the sales office as an important step in continuing to develop our market development in China, as it gives us better opportunities to give technical support and service direct to our customers and partners there,” says Dr. Jin.


April 1, 2009
Gothenburg, Sweden

Magnus Nilsson
CEO




Queries should be addressed to:
Magnus Nilsson, CEO, phone +46 31 721 80 61