Volvo 240 - a Swedish icon turns 40
Volvo 240 - a Swedish icon turns 40
On 21 August 1974, the Volvo 240 was shown to the media for the very first time. The model series would become an unprecedented success for Volvo and around 2.8 million would be produced over the course of 19 years.
1974 was a big year for Sweden. In the spring ABBA won the Eurovision Song Contest with Waterloo, an 18 year old Björn Borg trounced the tennis elite, and Volvo presented one of its most important models ever.
On 21 August the media got to see and drive the new car for the first time. The journalists were flown by