The British Institute of Interior Design (BIID) is pleased to announce the final conference line-for the fifth annual BIID conference. This year’s theme, Interior Identities, will address the concept of identity in interior design at the magnificent Royal Geographical Society’s HQ in London on Thursday 16thJune 2016. 

With a strong line-up of speakers from a range of disciplines, including leading designers, industry practitioners and design experts, the conference will explore how the identities of people, cultures and contexts intersect with and influence our interior environments. Approached from varying perspectives, attendees will explore the importance and origin of identities in relation to interior designers and their clients, the spaces they create and the places where these concepts are conceived.    

"The theme of this year's conference gives us a unique opportunity to dissect the complex concept of 'identity' in interior design," comments Daniel Hopwood, President of the BIID. "We have an incredible line-up of experts gracing the stage this year and we’re especially thrilled and honoured to be joined ‘in conversation’ by two of the biggest and most influential design names of our generation, Orla Kiely and Karim Rashid. It promises to be an exciting, engaging and educational day for the design community.”

Highlight sessions for the day include:

  • In Conversation with… Orla Kiely: Interviewed live on stage, Orla will discuss the story behind her impressive professional career and the design inspirations that have led her to become a household name with her distinctive style and vintage-inspired designs.
  • In Conversation withKarim Rashid: Flying in especially from America, modern Renaissance man Karim Rashid will share the inspirations, influences and insights that have driven his stellar journey within the global design industry.       
  • Brand it like Beckham: The Nature of Identity: Our modern identities are shaped by the choices we make, the brands we associate ourselves with and our affiliations,  Renowned interior designer, Charles Leon, will explore how we define identity and its modern consequence, the ‘brand’.
  • A Sense of Place? Cultural Identity and Hospitality Design: Ariane Steinbeck’s talk will discuss the complexity of hospitality design and uncover the challenges designers have to meet to accommodate the fascinating mix of identities affiliated with the sector. 
  • Wonder and Delight: The Interiors of Living Architecture: Mark Robinson will explore the challenges of creating interiors in buildings that are designed to shift the mind-set of those who stay in them, how to approach a project when there is no client in the traditional sense, and how to create a space that can balance relaxation and education.
  •  The Interior Designer’s Dilemma: Reverence vs Reinvention: Concluding the conference is this year’s panel discussion featuring Graeme Brooker, Catherine Croft and James Dilley. Tackling the interior design’s dilemma: reverence vs reinvention, the panel will address questions such as whether society should place greater demands on interior designers as guardians of the buildings they work on and how the responsibility to respect a building can impact the creativity of the designer.

As part of the Institution’s schedule for the day, the 2016 Annual Conference will present this year’s Honorary Fellowships which recognise the considerable impact these individuals have had on the development and success of the interior design profession. The 2016 Honorary Fellows are Alain de Botton, Catherine Croft, Rosy Greenlees, Orla Kiely and Karim Rashid.    

This year’s event is supported by headline sponsor, leading lighting designer and manufacturer, The Urban Electric Company. The Urban Electric Company will also be exhibiting a range of its collection on the day along with fellow exhibitors, Selectaglaze, UK Hide, Trade at Houseology, Hamilton Litestat, Iglu Cold System, Junckers and Roca.

Last year’s conference marked the Institute’s landmark 50th anniversary and drew its biggest audience to date of over 250 delegates from across the design spectrum, including interior designers, media and leading industry figures.

For ticket information, details about the day and information on the BIID Honorary Fellowships, please visit 

For further information, please contact:

Jenny Parker or Sarah Locke at Wildwood Public Relations           

Tel :  +44 (0)1293 851115              

Email: /

About the British Institute of Interior Design (BIID)

Established in 1965, the BIID is the professional institute for interior designers in the UK.

The BIID’s growing national and international membership represents both the commercial and residential sectors, from heritage to cutting edge. In addition to rigorous entry requirements that assess training, experience and professionalism, the Institute requires members to continue their professional development throughout their career, ensuring their continued expertise in design process, practice and regulatory matters.

The BIID has been granted the prestigious and rare accolade of Institute status by the Minister of State. The Institute’s mission is to encourage and support creativity and competence in the field of interior design through facilitating best practice, practical professional support, development opportunities and education.

On the national stage, the BIID is a full member of the Construction Industry Council and, as a result, is now part of Government consultations to advise on new policy and legislation. Internationally, the BIID is represented on the board of the International Federation of Interior Architects and Designers. More details at