AAK continues to expand in Turkey and acquires one more brand from Unilever
AAK has signed an agreement to acquire the Turkish frying oil brand Frita from Unilever. Frita, a market leader in the frying oil segment in Turkey, covers a significant part of the local Food Service market. The brand had revenues of approximately SEK 75 million in 2013. The acquisition should be seen as a natural addition to AAK Turkey’s existing product portfolio and is an add-on to the Unipro acquisition during the third quarter of 2013. “Frita has a very good reputation in Turkey and AAK Turkey already covers 80 percent of the Frita customers with our current bakery distribution”,