Young Designers Support Sustainable Fashion

Designers from London College of Fashion Create Original Designs for Charity Shop Window to Promote Clothes Reuse

Salvation Army Trading Company Ltd’s (SATCoL) central London charity shop window is being given a week-long makeover this month [12–16 November 2013] to highlight important issues surrounding sustainable fashion and encourage shoppers to think twice before throwing away unwanted items.

The shop at 9 Prince Street, just off Oxford Circus, will be showcasing five outfits especially designed and made entirely from donated clothing by students from London College of Fashion’s MDes International Fashion Production Management and BA Hons Fashion Design and Development courses.

Having been supplied with 500kg of used clothing donated via SATCoL’s clothing banks, students were tasked with upcycling the garments into catwalk-worthy pieces, paying particular attention to sustainable production methods.

“The designs look fantastic and prove that there is real value in reusing or recycling unwanted clothing,” said Nick Morton, who heads up the retail division at SATCoL. “We’re not all talented designers who can create new outfits from second hand clothing but we can all make a huge difference, simply by donating any unwanted clothing, shoes, accessories or household linens via charity shops, door-to-door bags or clothing banks. It’s vitally important to the environment that we keep textiles out of landfill and we hope by showcasing these fantastic original designs, people visiting the shop will stop and think about how much life there could be left in their old clothes.”

James Hamilton Butler, BA Fashion Design & Development course leader says: “At LCF we use fashion to address the challenges of ethical responsibility and sustainability. Working with Salvation Army Trading Company on this project has been a great opportunity for our students to put this into practice.”

Press enquiries

SATCoL : Sarah Newman/Rachael Whitson/Kerry O’Donnell
Absolute PR and Marketing
Tel: 01392 680740
E-mail: firstname@absoluteprandmarketing.com            

Notes To Editors

Salvation Army Trading Company Ltd (SATCoL) is a trading arm of The Salvation Army in the United Kingdom and the Republic of Ireland.  It was formed in 1991 and opened its first retail shop in 1993. It now operates a network of more than 180 shops throughout the UK, which offer people in local communities the chance to purchase clothing and other items at affordable prices. Profit from these shops is gift-aided to The Salvation Army and help to fund its charitable work in the UK. SATCoL was established to create jobs, to benefit the environment and, through profitable trading to help fund The Salvation Army’s work in the United Kingdom. Registered Company number 2605817

SATCoL also operates a Clothing Collection Scheme, which has become the largest textile recycling operation in the United Kingdom.

The Salvation Army is an international Christian church and registered charity working in 126 countries and is one of the largest, most diverse providers of social welfare in the world.  In the UK, next to the Government, it is one of the largest providers of social, community and welfare services, all delivered without any form of discrimination.

Many Salvation Army churches also run independent charity shops, which directly fund local programmes but which are not linked to SATCoL.

For more information visit: www.salvationarmy.org.uk . Registered charity number: 214779, Scotland: SC009359, Republic of Ireland: CHY6399.

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Quick facts

An estimated 1.14 million tonnes of clothes are purchased in the UK each year
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In the UK, people spend £44 billion a year on buying clothes – or around £1,700 per household
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The annual footprints of a household’s clothing are equivalent to that of over 100 pairs of jeans, the water needed to fill 1,000 bathtubs, and the carbon emissions from driving an average modern car for 6,000 miles
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Production of a tonne of clothes takes 10 times more energy than that of steel or glass
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