Willen Hospice revitalise marketing & fundraising activities with Access
Willen Hospice has been relying on a database that offered restricted support. As a result the organisation evaluated their options to implement a new CRM solution that would better their short and long term activities. The organisation has implemented Access thankQ to reduce their burden whilst driving awareness, activity and engagement going forward.
Dulcie Stewart, Marketing & Digital Fundraiser for Willen Hospice, explains, "I've been working with the charity for 15 years and in that time we've grown significantly. We've outgrown our current CRM database and knew it was time to implement a system that met our expectations and more."
She continues, "Our ability to act efficiently and fluently was becoming harder, we'd have to speak with our support technicians with multiple phone calls to produce reports or generate queries. We'd then be added to a waiting list where the time to resolve our issues could take up to 2-3 days."
"We came across Access in our initial review. We decided that thankQ's functionality and ease of use could really benefit us in terms of development and how we engage with our community. It was also important for us to have direct and strong support from a software vendor, an area Access highlighted during a live demonstration," said Dulcie.
She adds, "With thankQ's database we'll become more intelligent with our audiences. Previously we had a tendency to be a little less tactical when it came to marketing activities, but with the range of fields in the database we can extend the specific details to our community and welcome much more relevant information and potential for a more direct engagement plan."
Willen Hospice's ability to report on their old system took up to three days, now with Access they're looking to generate automated reports instantly and accurately with incredible ease. Whilst direct support is now available eliminating any down-time or waiting times between support queries.
Dulcie continues, "With thankQ's ease-of-use and functionality we're certain the hard work will soon be over for our staff and volunteers, and they will no longer have the administrative burden of a difficult database and support. Our ability to drill down on donor and membership data will help us provide a greater service to those who support us."
"Access will help add collaboration to the organisation by making data, information and reports accessible to all who need them. We can now streamline the understanding of our objectives to our volunteers and audience, and deliver on results with accuracy," she continues.
"What we're also looking to do in the future is develop an online recruitment phase. This is one of many potential exciting avenues we can take with Access."
Rob Barr, Access, Not For Profit, Divisional Director comments, "We're delighted to welcome Willen Hospice to the long list of other hospices that have recently chosen to implement Access thankQ. By rolling out thankQ CRM across their staff they will achieve complete control over their data for membership and fundraising. We are looking forward to working with the team at Willen Hospice during these initial project phases and then for the introduction of thankQ's online recruitment module."
PR Coordinator
Access Group
T: 44 (0) 1206 322575
F: 44 (0) 1206 322956
E: Daniel.Chapman@theaccessgroup.com
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Access is a leading author of integrated business management software. The portfolio spans solutions for ERP, finance, HR, Payroll, warehousing, business intelligence, professional service automation and manufacturing. More than 5,000 UK businesses and not-for-profit organisations use Access solutions to improve their performance, profitability and drive growth, unlocking their business potential through improved business insight.
Vertical focus and industry-specific solutions differentiate Access in the market and templated solutions make for rapid and easy deployments. Using Access software to automate operations, streamline processes and share real-time business information anytime, anywhere, businesses can benefit from significant performance improvements.
Access is one of the top five fastest growing UK software developers in The Sunday Times Buyout Track 100 2012 and featured in last year’s Profit Track 100. On-going commitment to excellence, customers and employees has also placed the company among the UK’s top employers in The Sunday Times’ 100 ‘Best Companies to Work For’ 2014.
Accreditations and memberships:
Microsoft Gold Certified PartnerInstitute of Chartered Accountants in England and Wales (ICAEW)Business Application Software Developers Association (BASDA)Access’ software is recognised by HM Revenue & Customs
Awards:
Inclusion in The Sunday Times 100 Best Companies to Work For list for mid-market companies 2014 Inclusion in The London Stock Exchange 1000 Companies to Inspire Britain The Innovation Award finalist at the National Business Awards 2013 Software Product of the Year finalist at the British Accountancy Awards 2013 ICT in Manufacturing finalist at the Manufacturer of the Year Awards 2013 Inclusion in The Sunday Times Buyout Track 100 list (47th) Inclusion in The Sunday Times Profit Track 100 list (63rd)
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