Active Products’ ProSeries range capitalises on the trend for gadgets

The gadgets industry is growing fast. Increasing interest in useful and affordable technology is one of the reasons why the AP ProSeries range of torches and spotlights has taken the market by storm in the last three years.

Products like the 100 Lumens Head Torch have been racking up 5-star ratings and glowing reviews across popular, well known retailers. They have also become popular gifts at Christmas time, and manufacturers Active Products have experienced increased demand year on year from retailers in the run up to the Christmas trading season.

Ted McLoughlin, Sales Director at Active Products, explains why he thinks the AP ProSeries torches and spotlights have become popular Christmas gifts: “I think it’s a combination of their affordability, their usefulness during the dark, winter months, and all the nifty features that make them efficient, durable and fun to use. The AP ProSeries 100 Lumens Head Torch, for instance, has a really clever on/off motion sensor that you activate with a simple wave of the hand. It’s a fantastic hands-free gizmo for gadget lovers, as well as being handy and practical for dog-walkers, runners, cyclists and anyone who might be tinkering in their shed on a dark winter’s afternoon.”

The range benefits from Active Products’ partnership with Cree, the innovators behind the LED bulbs in the ProSeries torches. A Cree bulb is energy-efficient but pumps out double the light of a standard LED, and lasts 50,000 hours longer.

The AP ProSeries range, including the 100 Lumens Head Torch, is available from B&Q, Halfords and Argos with an RRP of £25.99. More detail about the range can be found at www.approseries.com.

Notes for Editors

· Active Products is a manufacturer, importer and distributor for a wide range of products sold to the UK’s DIY sector, including retail and wholesale markets.

· Active Products was founded in 2003 and is a privately held company. It is headquartered in Great Dunmow, Essex.

· More information about the company is available from www.active-products.co.uk.

For press information, please contact Keri Williams at Williams Commerce Marketing on 0116 326 1116, or email keri@williamscommerce.com.

About Us

Active Products are a privately owned company with a great wealth of experience and have been supplying the DIY, superstore and mail order companies as well as the wholesale sector since 2003. Emphasis is placed on our exciting new innovation pipeline. Bringing high quality, premium products that are truly affordable to market with speed and efficiency are at the heart of Active Products core operations.

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