Fighting the Aging Process with New Rudey Loves Range
New range highlights the less-than-glamorous side of birthdays
A new range of greetings cards and gift wrap has been launched for those of us growing old not-quite-so-gracefully, courtesy of giftware manufacturer Rudey Loves.
The new Age Range collection from Rudey Loves features a selection of birthday cards and gift wraps designed to celebrate our loved ones attempting to ward off the ravages of time - choosing youth over their dignity.
Rudey Loves founder Mark Carton said: “We all know someone who for the past 25 years has repeatedly celebrated their 21st birthday, or after turning 40 has suddenly decided they simply won’t get any older.
“Let’s not beat around the bush – we are all growing old, and very few of us seem to be managing to do so with any grace or decorum whatsoever. Our new range steers away from the more sentimental end of the market by allowing people to say what they really think – that it’s all downhill once people hit the age of 21 or that once you’re 60, you’re basically just waiting to be put out to pasture.
“Ignore the clichés – life doesn’t begin at 40 at all – you’re basically half way through and well on your way to spending your retirement in poverty.”
The new Age Range collection from Rudey Loves is available now from www.rudeyloves.co.uk
The firm recently rebranded to Rudey Loves to reflect its widening product range and also unveiled an ambitious strategy for growth in 2012 and beyond.
Tel: 0845 219 0923
6 Maling Court
Newcastle upon Tyne