ADEY adds to sales team

Manufacturer ADEY Professional Heating Solutions has bolstered its national sales team with the appointment of two new Area Sales Managers.

Wayne Potter has joined the award-winning company as Area Sales Manager for the South West and Wales, while Darran Burrage has responsibility for Anglia.

“I worked in merchants for 11 years and then spent six years in a sales role for a large shower manufacturer, so I’m excited to be putting my years of customer-facing experience to good use working for an innovative company like ADEY,” says Wayne.

Darran Burrage has spent most of his career in the plumbing and heating sector; “Having worked with boiler manufacturers, I’ve known of ADEY and MagnaClean for some time now,” he says. “I’m looking forward to the challenges my new role will bring, working with customers in both the public and private sectors and showing them the proven benefits of magnetic filtration.”

These new appointments are key to the company’s plans for growth as it continues to focus on advancing its pioneeringMagnaClean magnetic filtration technology, explains Managing Director Kelvin Stevens.

MagnaClean is now installed in more than one million homes in the UK and has been adopted by more than 250 housing associations and local authorities. In their new roles at ADEY, Darran and Wayne will be an important part of the team that continues to drive the successful adoption of effective magnetic filtration nationwide.”



Wayne Potter and Darran Burrage have joined the ADEY team


Further information: Rachel Meagher and Hannah Dudek at Target Public Relations, Tel: 01242 633100


Photography: Digital high and low resolution images available.


About Us

ADEY Professional Heating Solutions is a market leading UK manufacturer of innovative products designed to serve the central heating sector. The company’s success is built on product innovation and quality along with a genuine understanding of the practical and daily working needs of the professional installer. This understanding stems from the company’s founder and inventor of the award winning MagnaClean technology, Chris Adey. Chris started his career serving an apprenticeship with British Gas prior to working at various engineering and technical levels within the central heating industry. Having worked for himself for a number of years, he drew on his experience and technical expertise and discovered a strong entrepreneurial spirit that led to the formation of the present company in 2003. Under Chris’s direction, the company has gone from strength to strength and established a reputation as the pioneering force behind magnetic filtration within the industry. Along with a commitment to working closely with installers to develop new ideas, the company has invested heavily in R&D and an impressive range of products has evolved in recent years. All of them have one thing in common. They respond to the needs of the modern central heating professional and the sector in general. As Chris Adey puts it, the process is a simple one: "British installers are the best in the world at what they do. They generally have great insight into what will work. All we do is listen to the needs of the market and the ideas follow..."