Affärsstrategerna invests SEK 7 Million in Musicbrigade.com

Affärsstrategerna invests SEK 7 Million in Musicbrigade.com Based on the international success of Swedish pop music and Sweden's leadership position in high speed Internet, telecommunication and mobile Internet applications, Musicbrigade.com is seeking to revolutionize the traditional business models of music video distribution and viewing. Musicbrigade.com is initially targeting Europe and parts of Asia with the music video streaming service. Musicbrigade houses one of the world's largest archives of music videos and its site will unleash the power of audio and video on the Internet through innovative music video programming that allows subscribers and visitors to: * compile individual music video channels for a personalized viewing * free access to several pre-mixed video channels including New Sweden and Remember This as well as various artist specific channels * an Unsigned Demo Channel which features only unsigned bands * Dynamic Top 10 Chart continuously updated live as viewers vote Musicbrigade.com's renowned library of music videos is streamed across multiple platforms and at multiple bit rates to a variety of users. Streams are available for Apple QuickTime and Microsoft MediaPlayer from low bit rates for modem and mobile phone distribution to broadband connections with full screen viewing. Each video is available in full length and 30-second clip format. "Besides the broadband market, we are also targeting the upcoming high speed mobile Internet market with our groundbreaking new music video service and we believe Affärsstrategerna can contribute in this process as they share our vision and dedication for the wireless field," says Wilhelm Wendt, Chairman and Founder of Musicbrigade.com. Claes-Göran Fridh, CEO/President and founder of Affärsstrategerna, is joining the Board of Directors of Musicbrigade AB. "We believe Musicbrigade will become one of the largest players in music video webcasting through its management, innovative thinking and cutting edge technology. We will help Musicbrigade in the wireless creation as well as in the international expansion" says Claes-Göran Fridh. For further information: Contact Affärsstrategerna, Robin Sukhia, Investment Manager Phone: 08-545 831 91 or e-mail: robin@astrateg.se Affärsstrategerna is a leading seed venture capital company in Sweden listed on the Stockholm Stock Exchange O-list. Some of our portfolio companies are: A Brand New World, Alpha Helix, Artema, Artimplant, Brainshaper, Chemel, Cortree, European Institute of Science, Fingerprint Cards, FreeHand Communication, InfiniCom, MainBox, Megacon, Mocat, Musicbrigade, Naty, Netbaby World, RS Cordless Technology, Samba Sensors, Skolboken.se, SWATS, Yesitworks and, FreeHand Communication AB, Web Update och Skolboken.se. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/08/10/20000810BIT00380/bit0001.doc http://www.bit.se/bitonline/2000/08/10/20000810BIT00380/bit0002.pdf

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