Allianz Worldwide Partners Launches New State of the Art “Fusion CORE” Ancillary Revenue Optimization Platform
Allianz Worldwide Partners, a leading provider of travel protection products and services, has launched its third-generation ancillary revenue optimization platform known as Fusion CORE. The platform uses machine learning and predictive analytics to increase revenue for some of the world’s leading travel suppliers by matching products, pricing, and positioning to customer needs. Developed by Allianz eCommerce company Fusion, the new CORE platform delivers world-class intelligence and marketing sophistication to partners around the globe.
“We’ve spent the last decade working to perfect the art of optimizing travel insurance offers. We deliver more than one billion offers annually and run thousands of tests each year with carefully selected products, price points and creative elements,” said Mike Nelson, CEO of Global Travel Insurance at Allianz Worldwide Partners. “We’ve built a sophisticated marketing organization, with unmatched product range and a world-class testing platform that has led to stunning results for our partners.”
“We’re proud to offer the speed, agility and optimization results that are possible with Fusion CORE,” said Bob Dufour, CEO of Fusion Company. “In our opinion no other optimization platform comes close to driving the ancillary revenue results that Fusion CORE now provides. We’re extremely pleased to offer this cutting edge capability to Allianz’s valued ecommerce clients.”
Fusion CORE excels in testing offers in an increasingly complex ancillary revenue environment. The platform works across multiple channels (app, web, call center, mobile and email) and locations (booking path, check-in, managed reservations, etc.), and takes into account seasonal pricing and content variations. It also maximizes offer performance by selecting the best products, pricing, and positioning based on the specific attributes of the customer and their trip. The platform is available globally, accommodating multiple languages and currencies.
Allianz’s newest platform uses proprietary algorithms and accelerates the testing process by allowing for fast, mass-processing of data and removes behavioral bias in results. “We are proud to offer this new advancement to our partners around the globe,” added Nelson.
Allianz Worldwide Partners USA
Allianz Worldwide Partners USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We provide insurance to over 25 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, we offer Allianz Global Assistance branded tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for property and casualty insurers and credit card companies.
* Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. For a complete description of the coverage and benefit limits offered under your plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A-" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101-C series or 101-P series, or Nationwide Mutual Insurance Company and Affiliated Companies (One Nationwide Plaza, Columbus, OH 43215-2200), under Form Nos. SRTC 2000 and NSHTC 2500, each rated “A+” (Superior) by A.M. Best Co., depending on state of residence. Allianz Global Assistance and Allianz Travel Insurance are brands of AGA Service Company. AGA Service Company is the licensed producer and administrator of these plans and an affiliate of Jefferson Insurance Company. The insured shall not receive any special benefit or advantage due to the affiliation between AGA Service Company and Jefferson Insurance Company. Non-insurance benefits/products are provided and serviced by AGA Service Company.
Media Contact: Daniel Durazo