SAS Group signs 10 year technology partnership with Amadeus

The Group’s airlines, Scandinavian Airlines, Widerøe and Blue1 have signed a long-term agreement and will adopt Amadeus’ Altea Customer Management platform.

Madrid/Stockholm, 2 April, 2009 – SAS Group and Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, have signed a 10 year technology partnership for the provision of a new generation passenger service system.

Adoption of next-generation technology will support the SAS Group’s move towards cost efficiency and an enhanced capacity to respond effectively to a fast-changing and competitive marketplace.

Amadeus will implement the new technology platform for the SAS Group of airlines through a phased migration process which will start in 2010.

Through the partnership, Scandinavian Airlines, Wideroe and Blue 1 will adopt the full Amadeus Altea Customer Management Solution to manage their global sales and reservations, inventory and departure control processes.

The SAS Group of airlines will also adopt the Amadeus e-commerce suite of solutions, to support their commercial websites and drive online sales alongside their existing e-commerce systems.

“We are pleased to have signed a long-term agreement that will replace our legacy passenger service systems with a modern and standardized community solution”, says Mats Fagerlund. Senior Vice President & CIO SAS Group.

Amadeus Altéa CMS comprises a fully integrated platform that delivers operational efficiencies across an airline’s passenger service systems. Its central repository of customer data facilitates enhanced exchange of travel records and profiles, from reservations through to check-in. Further, Altéa CMS is a shared platform used by over 100 airlines and offering connectivity to over 100,000 travel agency locations worldwide, for sales.

A shared platform is especially relevant in the current economic environment.
“Shared costs to maintain and further develop the system, a variable per passenger boarded fee structure and eased integration with an airline’s commercial partners who use the same platform, including travel agencies, all mean incomparable cost efficiencies for the SAS Group,” says Julia Sattel, Amadeus’ Vice President, Airline IT.

“Scandinavian Airlines is also the eleventh member of the Star Alliance to select our suite of customer management technology. With these unique advantages in perspective, we are confident Amadeus technology can support SAS Group’s revamped strategy.”

To date over 50 airlines have opted for the full Altea CMS suite, while some 100 other airlines use at least one component of Altéa CMS. The adoption of the new technology platform means that Scandinavian Airlines will also align to the Star Alliance Common IT Platform (CITP), which is based on the same technology.