A Leicester digital marketing agency is wearing its new Google badge with pride, after becoming one of the first of an elite group of agencies to earn Premier Google Partner accreditation for specialisms in Search, Mobile, Display and Shopping Ads.

Anicca Digital, which specialises in pay per click advertising, has been accredited the new Google badge due to its substantial portfolio of Google advertising campaigns.

Having originally earned its Google Partner badge in 2010, the Anicca team is now ranked among the top 20 Google AdWords agencies in the UK.

Its success is due to advanced AdWords knowledge, achieving additional certification requirements and continuing to deliver strong revenue and growth for its clients.

To become a certified partner, Google requires agencies to have a spend of $10,000 in 90 days, equivalent to approximately £2,000 per month.

Anicca Digital now has a collective spend in excess of £150,000 per month for its portfolio of 50 clients.

Ann Stanley, Managing Direct at Anicca Digital, which is based on King Street, comments: “It has been a busy and exciting year for Anicca, so we are delighted with our latest achievement. Being awarded the new Premier Google Partner badge shows that we’re recognised as a leading agency for developing and maintaining successful online advertising campaigns for businesses.

“This badge highlights our expertise in four out of five of Google’s specialisms and we are pleased to discover that we have achieved more specialisms than some of the country’s bigger digital agencies. This proves that while we may be smaller in size, our knowledge and expertise is beginning to outweigh that of our peers. Video ads are the only specialism currently absent from our portfolio, which is something we are looking to for future development.

“The new badge is really designed to highlight and celebrate the agencies that are at the top of their game and are continually developing not only their portfolios, but also the knowledge and skills of their staff, so we are proud to add this to our list of accreditations.”

The accreditation is the latest win for the agency, which earlier this year was selected by Google for its Elevator Programme and is also ranked as one of the UK’s leading AdWords agencies.

In addition, the company will now receive access to a range of benefits, including product exams and certifications, training events, professional networking and tools in order to further grow and enhance its knowledge.

Established in 2007, Anicca is a search marketing agency that specialises in data-driven search marketing for ecommerce brands. The core competencies of the agency include Paid Search, Search Engine Optimisation and brand building with PR and Social Media.

For more information, visit or join the conversation @aniccadigital on Twitter, LinkedIn, Facebook, Slideshare, Instagram, Pinterest and YouTube.   


For more information, please contact Caroline Spence or Sarah Ross on 0116 298 3726 |


About Us

Conversations....'let's talk about it' A specialist in the two-way communications predominating in the contemporary media environment, Conversations crosses the divide between digital and traditional marketing and PR. With huge experience with e-commerce and e-tail businesses, we provide a truly integrated digital experience including digital PR, SEO, PPC, affiliate marketing and social media.