Enrichment for animals and help for keepers has recently arrived at Twycross Zoo following a donation from brushware manufacturer, Charles Bentley & Son. The family-run Loughborough firm has provided the zoo with 15 large broom heads as part of its enrichment programme, after answering its call for donations via an Amazon Wish List.

Twycross Zoo set up the Amazon Wish List at the start of 2015 to allow people to send gifts and treats for its animals. The donated broom heads will now be installed in various enclosures, for example with the giraffes and tapirs. Instead of being used as traditional tools for cleaning and sweeping, the brushes will help stimulate the animals’ mental faculties and physical senses.

James Bentley, Director at Charles Bentley & Son, comments: “As a local brushware manufacturer we were happy to answer Twycross Zoo’s call for help by providing 15 broom heads. We are keen to support local organisations with donations, but this is by far the most unique request we have encountered. Our brushware products have been purchased by customers all over the world, but everyone at Bentley is excited to know that they will be given to the animals at Twycross Zoo and we look forward to seeing them in the animal enclosures.”

Dr Charlotte Macdonald, Director of Life Sciences at Twycross Zoo said, “We are very grateful for this donation to Twycross Zoo from Charles Bentley & Son. Our keepers always strive to provide world-class care to our animals and this of course involves enrichment to increase our animals' physical and mental activity levels. There is a surprisingly wide range of ways in which we can use the donated broom heads, but it is especially our three male giraffes that can look forward to having them in their enclosure to use as scratching posts when they are mounted on vertical surfaces.”

Formed in 1860, Charles Bentley & Son Ltd is still owned by the original Bentley family and celebrated 155 years in business in 2015. The company originally started out providing brushes for Victorian chimney sweeps and is now a multi-million pound operation, with specialisms in the equestrian, cleaning and household sector.

For more information on Charles Bentley & Son visit  


For more information please contact Caroline Spence or Sarah Ross from Anicca on 0116 298 3726 or 07946 169482, |


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