Ativa Interactive Produces New Video and Financial Calculator to Help Canadians plan for the Old Age Security Changes
HAMILTON, ON (January 15, 2013) - Ativa Interactive Corporation is excited to announce the availability of a new video and companion calculator designed to help individuals plan for changes to the Old Age Security system announced in the 2012 federal budget.
The video explains the changes to the rules and why they have been made while the calculator determines exactly when Canadians will start receiving OAS benefits under the new rules, how much money they will miss out on and how much they need to set aside to make up the shortfall. All tools are personalized, easy-to-use with a clear call to action encouraging individuals to seek out professional advice. Click to view video.
“These online tools are a perfect starting point for individuals to have a conversation with their financial professional about the importance of a retirement plan or bumping up an existing plan to prepare for the shortfall “notes Tony Valaitis, Managing Partner of Ativa Interactive. “Video is one of the fastest growing mediums to communicate with individuals, especially when explaining complex concepts like the changes to Canada’s OAS program.”
"Time is so precious in business and it may be difficult for companies to produce their own cost-effective video content”, comments Adrianne Sprogis, Marketing Manager with Ativa Interactive. “Ativa produces well-crafted, customized and targeted web content with the goal to provide additional value to clients and almost certainly drive potential clients to their website.”
About the OAS Changes
Canadians under the age of 50 will not receive their OAS benefits until the age of 67 instead of age 65. They will miss out on receiving two years of OAS representing over $9,000 per year for 2 years or $18,000 in lost income. For couples that could mean a difference of more than $36,000 dollars in total over two years. This shortfall means that many Canadians may need to adjust their retirement plans to make up for the shortfall.
About Ativa Interactive
Since 1996, Ativa Interactive has been developing financial planning software, website content and calculators for financial advisors, institutions and employee education providers. Ativa software tools support financial service professionals by providing powerful, easy-to-use tools to help them analyze, explain and offer historical context to reinforce their recommendations to help their clients reach their financial and life goals. For more information visit www.ativa.com.