ATS EUROMASTER REVEALS TRUE VALUE OF EXPERT TYRE CARE

CV Show, NEC, Birmingham, 9 – 11 April 2013: Stand No. 5D60 in Hall 5

ATS Euromaster is inviting truck fleet operators to unlock the true value of expert tyre management at this year’s Commercial Vehicle Show, by picking up a copy of its ‘Inflation Report 2013’.

The free guide produced exclusively for the show, highlights why fleets in 2013 must pay closer attention to their tyres than ever before.

The easy-to-follow report offers a range of need-to-know facts and figures comparing prices today with a decade ago, and demonstrating in the process how the rising cost of tyres and fuel mean sub-optimum tyre set-ups can cost fleets dearly.  Split into eight parts, including sections on underinflation and wheel misalignment, the guide offers a stark wake-up call to fleet operators who may not look after their tyres as well as they should.

Peter Fairlie, ATS Euromaster’s Group Sales Director, says: “Maximising tyre performance should have been on every fleet manager’s radar a decade ago; but in 2013, and with costs spiralling, if your tyres aren’t being expertly managed then it should be ringing alarm bells.  No business can afford to be throwing money away if it wants to be competitive and profitable.

“For example, the annual cost* of 20 per cent underinflation in 2003 for a 4x2 artic was £482.  But in 2013 the penalty* for the same vehicle has jumped to £888, which is an enormous amount of money to be wasting.  By simply making sure a comprehensive tyre management procedure is in place, fleets will be able to save and potentially make a significant improvement to their bottom line.

“If you’re a fleet operator you really can’t afford to miss our ‘Inflation Report’.”

To pick up your copy of the report or to speak to an Account Manager about tyre management options visit ATS Euromaster’s stand in Hall 5.  An electronic version of the report is also available by emailing gen.uk.marketing@euromaster.com  

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*All calculations based on a 4x2 tractor unit operating with a tri-axle trailer. Fuel consumption measured at 8.7 mpg over 120,000 km a year and fitted with premium brand tyres. Based upon the average bulk diesel price (excluding VAT) in January 2003 versus the daily price on 5 March 2013.

About ATS Euromaster

Birmingham-based ATS Euromaster Ltd is part of the Euromaster Group, which operates in 17 European countries with 11,271 employees in more than 2,000 service centres.  Established in Great Britain since 1961, ATS Euromaster has more than 350 centres (a mixture of retail, comprehensive and truck locations), approximately 900 mobile service vans and employs in excess of 2,600 people, providing coverage nationwide.  It is the largest comprehensive tyre distributor supplying tyres for everything from cars and vans to trucks, coaches, forklifts, farm machinery and construction plant.  ATS Euromaster was the first national tyre expert to be accredited by both SAFEContractor and the Contractors Health and Safety Scheme (CHAS), and also holds the Silver Award for Occupational Health & Safety from the Royal Society for the Prevention of Accidents. The company’s technicians are amongst the most highly trained in the fast-fit industry, offering a comprehensive range of products and services including tyres, wheels, fleet inspections, nitrogen inflation, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics, air-conditioning servicing, scheduled maintenance servicing and MOT testing.  Further information is available from www.atseuromaster.co.uk

Note to editor: For press information please contact Faye McBride or James Keeler on 020 8647 4467.       

ATS/451/13

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About Us

Birmingham-based ATS Euromaster Ltd, part of the Euromaster Group, was established in 1965 and operates approximately 340 centres, more than 820 service vans and employs nearly 2,600 people, providing coverage across Great Britain. It is the country’s largest comprehensive tyre distributor, supplying tyres for cars, vans, trucks, buses/coaches, materials handling equipment, agricultural machinery and construction plant. The company’s expertise also extends to car and van service, maintenance and repair (SMR), including: menu-driven servicing, Class IV & Class VII MoT tests, brakes, batteries, shock absorbers, oil, exhausts, fault diagnostics and air-conditioning servicing. ATS Euromaster is accredited by both safecontractor and the Contractors Health and Safety Scheme (CHAS) and has been granted a Royal Warrant as tyre specialists to Her Majesty The Queen. It is also an official ‘industry partner’ to the Freight Transport Association’s Van Excellence programme. For further information visit: http://www.atseuromaster.co.uk/business