AUDIO-TECHNICA EXPANDS ITS PLAYER’S LINE FITNESS-ORIENTED HEADPHONES LINEUP WITH NEW MODELS AT CES 2012

NEWS RELEASE

Contact: Frank Doris
Tel: (631) 645-5668
frankdoris@optonline.net

STOW, OH, January 10, 2012 — At CES 2012, Audio-Technica is celebrating “50 Years of Passionate Listening.” The company is expanding its Player’s Line of fitness-oriented headphones with the introduction of its ATH-CP500i and ATH-CP500 Sport Fit In-ear Headphones . Both models feature a new ear-hanger design and Audio-Technica’s patented loop support system to provide a stable, comfortable fit even during intense workouts. The ATH-CP500i includes an integrated mic and controls for iPhone™, iPad® and iPod®.

The ATH-CP500i (SRP: $59.95) is identical to the ATH-CP500 (SRP: $49.95) with the addition of an in-line three-button remote that provides the ability to control volume, play, pause, fast forward and rewind music playback functions on compatible Apple devices. The remote also lets iPhone users answer calls over the headphones, or while talking via Skype or VoIP on an iPhone, iPad or iPod touch®. The microphone has an omnidirectional pickup pattern (it picks up sound from all directions) and is designed for high-quality, intelligible response, enabling the wearer’s voice to be clearly transmitted without having to speak directly into the mic.

The ATH-CP500i and ATH-CP500 feature sweat-proof, washable and waterproof construction. These models have an IPX5-certified waterproof design that makes them easy to clean under running water. Their sleek, comfortable wrap-around design assures that they stay in place while exercising. Both models come with a handy clothing clip to keep the cord out of the way, along with a 1.2 m extension cord and a carrying pouch. The headphones feature larger 14.8 mm drivers that provide full-bodied, dynamic sound with generous bass, a natural midrange and clear highs.

The Audio-Technica ATH- CP500i and ATH-CP500 Player’s Line headphones will be available in March 2012 at www.shopaudiotechnica.com , retailers and online sellers.

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Celebrating its 50th anniversary in 2012, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com .

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— For more information on the complete range of Audio-Technica products, contact Karen Emerson or Crystal Griffith, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com .

For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts ( hroberts@audio-technica.co.uk ); in Germany, please contact Anja Groth ( a.groth@audio-technica.de ); in the rest of Europe, please contact Evangéline Pirot ( epirot@audio-technica-europe.com ).

Apple, iPod, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Lower Level, Booth #21138 during CES 2012 in Las Vegas, NV.

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