Audumbla recruits top man from Cap Gemini

9/12/2000 7:09 AM EST

Audumbla Communication Group has recruited Lars Olof Norell, former Deputy MD
of Cap Gemini in Sweden. Lars Olof Norell has helped to build up the Swedish
arm of Cap Gemini to give it its current position. Lars Olof Norell will be
responsible for Audumbla's new Technology business area, which will include
Web consultants Wide.

"I've been along for the ride on Cap Gemini's successful trip through Sweden
and the Nordic countries for the last 20 years now, and I felt the time was
right for new challenges. Audumbla's combination of know-how in the fields of
technology, strategy development and communications gives the company enormous
potential, and that is why I accepted the challenge. Audumbla operates in an
industry of the future, and it has gathered together some of the top
communications consultants in Sweden," says Lars Olof Norell.

At Audumbla, recruitment is an important part of the work done with an eye to
the future. The company's ambitions aim high. At the same time, Audumbla has
built up a Board of Directors which includes Chairman Leif Medin, Esther Dyson
and Björn Örås, MD of Poolia.

Audumbla is a profitable communications group undergoing strong growth, and at
present the company employs some 175 members of staff. Since Audumbla
Communication Group was founded in 1998, the company has undergone rapid
development. Nowadays, the company is active within the majority of
communication disciplines such as strategy development, advertising, PR, CRM
and digital communications.

For more information, please contact:
Leif Medin, Chairman of the Board. Tel. +46 (0) 708-44 13 33
Nils Tunebjer, MD. Tel. +46 (0) 709-629 629
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