Businesswoman Pamela Gockley, CEO of Vigilant Corp., Says Reputation Is Key Factor in Landing Jobs, Finding Success
Leesport, PA – September 20, 2012 - Pamela S. Gockley, President of PennsylvaniaJobs.Com and CEO/President of Vigilant Corporation, a website development digital marketing company started in 1996, says reputation matters more than most people know. “In these rocking economic and employment times, focusing on your reputation can make the difference between making the sale or landing a job,” says Gockley. “Successful branding comes after—never before—paying solid attention to your reputation. You can’t build a good house without a foundation.”
In her new book The Reputation Factor: Repositioning to Succeed, Gockley coaches readers in a step-by-step approach toward uncovering reputation. She invites readers to fearlessly find out what other people really think of them, reminding entrepreneurs and business owners to invest time and energy in assessing their own reputation factor. “It’s an individualized journey,” says Gockley, “using the 3D’s of Reputation: discovering, defining and developing.”
Working with author-editor Marian F. Wolbers, Gockley marshaled years of experience in business, career training, and public speaking to write the book, aimed at helping people looking for jobs and those already in the workforce understand just how powerful reputation is. In her work as founder of PennsylvaniaJobs.Com and the Pennsylvania Women’s Expo, Gockley honed her ability to observe and listen in order to gain insight on a person’s character and integrity. Whether working with people on employment issues or small business owners trying to market their businesses, she found that one common thread factored heavily as an advantage or disadvantage.
“That factor is reputation,” says Gockley, “and it’s never too soon to start working on it. If you’re online, or sending out resumes, going on interviews—you have to think about reputation.”
Gockley describes “Three Pillars of Reputation”: first impressions (“It starts in the parking lot—before you even get inside the building”); communications (verbal, nonverbal, and cyberself); and committed networking (including community service). Using humor, practical tools, and personal anecdotes to illustrate her points, Gockley shows job-seekers and businesses how to salvage, alter, or build a reputation and enjoy life to the fullest.
The Reputation Factor is being distributed by Booklocker.com ($9.99 e-book; $19.99 softcover).
About the Author:
Pamela S. Gockley holds an AAS degree in Business Management and a BS degree in Political Science from Kutztown University, Kutztown, PA. During her business career, she has been involved in the creation of eight businesses, which includes seven start-ups and one acquisition. She has advised and mentored many other businesses, both established and start-ups. Pam was selected by then-Governor Rendell as one of 50 Outstanding Business Women in Pennsylvania for 2004. In 2005, she was named Entrepreneur of the Year by the Small Business Development Center at Kutztown University. She is a frequent and popular guest speaker for business groups, conferences, corporations, and non-profit organizations. In 1996, Pam and her business partner, now husband, Dean Hornberger, formed Vigilant Internet Services Corp. In 2004, Vigilant Internet Services Corp. was renamed Vigilant Corporation. ###
For images of the book and more information about The Reputation Factor, please visit: www.thereputationfactor.com or http://booklocker.com/books/6361.html