Media information: 12 December 2014

Six months before the British Grand Prix at Silverstone, Formula 1 fans will be able to celebrate the pinnacle of motorsport at Autosport International in January, and witness the European debut of a portrait of the legendary Ayrton Senna created by renowned British artist Ian Berry.

Known as ‘Denimu’, Berry uses shades of layered denim as his palette and was commissioned by the Ayrton Senna Institute to commemorate the 20th year since the three-time World Champion’s passing in 1994, utilising jeans owned by members of the Senna family.

Celebrating its 25thanniversary at Birmingham’s NEC on 8-11 January*, Autosport International has been selected by the family and Institute, which works to increase the quality of education available to Brazilian children, to host the stunning 122cm x 160cm artwork’s first viewing in Europe. It was recently unveiled in Senna’s hometown, Sao Paulo in Brazil.

“It was simply spectacular. It was very exciting to see the result,” Bianca Senna, niece of Ayrton, told Brazilian TV network Globo, before describing Ayrton’s mother’s reaction. “When my grandmother saw it she cried and was excited all day.”

Further Formula 1 flavour at Europe’s biggest motorsport show will come through the F1 Racing Grid, which will host Berry’s unique portrait, and guests such as 13-time Grand Prix winner and BBC F1 expert David Coulthard.

“I remember playing a racing game and we all wanted to be Senna. I was only 10 in 1994, but I remember,” Berry said of his creation.

“In later life I realised that he was an icon that transcended the sport of motor racing and is one of the greatest icons of the 20th century and his legacy lives far into the 21st. To be told by the family that it captured all his emotions and every part – the nose, mouth, eyes especially, and even down to the hair – it made me very happy.”

With Berry to be present and a ‘making of’ video to be shown, the F1 Racing Grid will showcase cars from the FIA Formula 1 World Championship. Led by new World Champions Mercedes, it will also display motoring works of art from the likes of Ferrari, Williams, McLaren and Red Bull.

A driver for the latter three teams during a decorated, 15-year career, Coulthard will take to the stage during the show’s public days, 10-11 January, to dissect the sensational 2014 season and look ahead to the new campaign. He'll be joined by BBC F1 colleague and former Toyota F1 pilot Allan McNish, with more guests to be announced.

Meanwhile, Sky Sports F1’s David Croft will host adrenaline-fuelled shows in the 5,000-seat Live Action Arena, the UK’s largest indoor racetrack.

Other Autosport International guests include the 2014 FIA World Rallycross and World Rally Champion Petter Solberg and Dunlop MSA British Touring Car Championship heroes Colin Turkington, Matt Neal, Andrew Jordan and Gordon Shedden.

Alongside Europe’s biggest motorsport show, the Performance Car Show, presented by Landsail Tyres, in association with Autocar and will be packed with supercars and high-performance favourites from the motoring world, and the first opportunity for enthusiasts to see winners from the What Car? Car of the Year 2015 Awards.

Tickets to Autosport International are available from £32 for adults, with children’s tickets priced from £21 and children under five years admitted for free. For tickets, visit

Notes to editors

8-9 January are dedicated Trade-only days

Further news from Autosport International can be found here:

Applications for media accreditation are now welcomed through until 20 December 2014. Full terms and conditions can be found at

For more information or high resolution imagery, please contact a member of the Autosport International Press Office on 44 (0)1908 635300 or email

Tickets are now on sale for the public show, which is held at the National Exhibition Centre, Birmingham, on 10-11 January 2014. Advanced adult tickets cost £32, with children’s tickets priced at £21 (children under five years of age go free). Group tickets are also available. Paddock passes are available from £42, with VIP tickets from £120.

Paddock passes include general admission plus: access to Driver Signing Area where visitors can get autographs of famous drivers and motor racing celebrities, access to the backstage Paddock Area and a paddock guide.

VIP tickets include: exclusive access to the VIP enclosure at the very top of the Live Action Arena grandstand, complete with complimentary champagne and canapés, a dedicated Club Lounge where VIP Club ticket holders can chill out, complimentary parking at the NEC, complimentary cloak room, access to Driver Signing Area and dedicated VIP signing sessions, fast-track entry to the Live Action Arena and access to the backstage Paddock Area, plus a paddock guide, show guide and goodie bag.

For more ticket information call 44 (0)844 581 1420 or visit


About Us

8-11 January 2015NEC Birmingham, UK Featuring every level of motor racing, from karting to Formula 1, the show truly brings together the world of motorsport under one roof. Catering for both professionals and motorsport fans alike, Autosport International incorporates two trade-only days (8 & 9) followed by two Public days (10 & 11) dedicated to motorsport enthusiasts. Autosport International takes place alongside the leading UK exhibition dedicated to enthusiasts of sports and performance cars, the Performance Car Show; giving visitors the ideal place to see the very best high-performance machines in their full glory.