AA Garage Guide relocates following period of significant expansion

AA Garage Guide, the online search and booking site that puts quality first, has relocated to Oxfordshire to support its rapidly growing team, following a period of significant expansion.

The company’s rapid growth has necessitated both a recruitment drive to increase the wider sales, marketing and technology team, as well the decision to move to Milton Park in Oxfordshire: a 250-acre mixed-use business park that is home to over 200 organisations.

The first of AA Garage Guide’s recent appointments was Jo Taylor as Business Development Director. Jo’s recruitment in April followed AA Garage Guide’s announcement that its network had exceeded the 2,000 garage-mark. Her role will help to grow the business even further among the UK’s franchised dealer networks.

Also joining the team is Trade Marketing Manager, Mima Rybanska, who will be tasked with overseeing AA Garage Guide’s trade communications, partnerships, corporate events and public relations. Mima has a wide range of marketing experience spanning a variety of industries. During Mima’s 15 months with Comline Auto Parts, her role as Export Marketing Coordinator saw her organise Automechanika Frankfurt - amongst many other events - as well as looking after the company’s CRM function.

With more team additions expected, the business’ new address offers a pleasant working environment within easy reach of the M40, allowing the team to easily commute to customer locations across the across the UK. The business park is fast becoming a hub for automotive brands and technological innovators, with key industry players such as Motors.co.uk, Lotus, and formula 1 team Williams in close proximity. As such, it is the ideal venue from which to base AA Garage Guide’s expansion operations.

Commenting on the relocation, AA Garage Guide Director and former founding CTO of Motors.co.uk, Olli Astley, said: “This is a very important and exciting time for the business. We’re building on some very strong foundations, having appointed over 2,600 garages to our network, and with the partnerships we have in place with IMI and Motor Codes. Our new home is befitting of the upward direction in which the company is travelling.”

To find out more about the business, please visit www.garageguide.theaa.com .

Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk

About AA Garage Guide

AA Garage Guide is an online guide and service booking platform that helps motorists find the best local dealerships or independent garages.

Unlike other platforms, the AA Garage Guide ranks dealerships and garages by the quality of their service provided to customers, not by price. The AA Garage Guide supports dealerships and garages by promoting quality service, encouraging customer loyalty, increasing customer retention and driving new business leads. There is no subscription fee to be listed on the AA Garage Guide. Franchise dealerships and independent garages are accepted by the AA after being vetted and referenced.

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This is a very important and exciting time for the business. We’re building on some very strong foundations, having appointed over 2,600 garages to our network, and with the partnerships we have in place with IMI and Motor Codes. Our new home is befitting of the upward direction in which the company is travelling.
AA Garage Guide Director, Olli Astley