Kerax HyperDrive Lubricants range launched to UK aftermarket

Kerax have reported ‘exceptional’ early interest from UK trade customers after launching their new Kerax HyperDrive range of premium lubricants at Automechanika earlier in June.

HyperDrive lubricants have been developed to deliver ‘race winning’ performance, offering extended protection for modern engines. The comprehensive product line-up, which meets or exceeds OE specifications, is now on sale.

All products are blended in the UK at the state-of-the-art Kerax plant in Redditch, using best quality base oils and additive s . Production has already been increased to meet initial orders.

The launch of HyperDrive comes as modern cars require unprecedented engine oil performance. Lubricants must not only contribute to delivering improved fuel economy and reduced emissions, but also ensure comprehensive corrosion and wear protection is maintained - and all within engines designed to ever tighter tolerances.

“The new HyperDrive brand reflects the premium quality of our blended products and is a step forward for the Kerax lubricants division, which has historically been a predominantly private label , said Matt Morgan, Marketing Manager at Kerax. “ We ’ve been delighted that customers have embraced HyperDrive so quickly.”

Kerax has a strong heritage, built through 55 years as a key supplier to many major players in the lubricants sector. Kerax say customers can be confident in all their products thanks to ISO9001 quality assurance, VLS membership and ATIEL registration.

For more information, please visit www.keraxhyperdrive.com .

Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk

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Quotes

The new HyperDrive brand reflects the premium quality of our blended products and is a step forward for the Kerax lubricants division, which has historically been a predominantly private label. We’ve been delighted that customers have embraced HyperDrive so quickly.
Matt Morgan, Marketing Manager at Kerax