OESAA competition winner takes supercar for a spin

The Original Equipment Suppliers Aftermarket Association (OESAA) has selected Sid Parr, of Parr Automotive in Market Harborough, as winner of a five-Supercar thrill Virgin experience after participating in a recent competition held at Automechanika.

Sid won his exclusive prize, donated by ZF Group, after challenging non-OE parts manufacturers present at the exhibition to answer a variety of questions set by OESAA.

Designed to highlight the pitfalls of ‘matching quality’ alternatives, questions such as, “How can you verify your products perform to OEM standard?” gave participants a clear insight into the dramatic differences between OE and non-OE components.

“The OESAA stand was great, as they did loads of presentations highlighting the differences between white box and OE parts. I've been in the motor trade since leaving school and in the past 20 years have seen non-OE manufacturers degrading the quality of parts, as they are sourced from cheaper suppliers,” said Sid.

“As times goes by, the quality gap between non-OE and OE is becoming greater, and selling OE parts to my customers becomes easier and easier.”

Established by Sid in April 2009, Parr Automotive has grown significantly over the past seven years and now employs five technicians and an administrator. Offering an extensive range of vehicle repair services, including MOTs, tyre replacements, servicing, repairs and more, Parr Automotive only carries the best quality spare parts to guarantee that work undertaken is of the highest standard.

“Our Automechanika competition certainly helped to drive home the message that ‘matching quality’ alternatives simply aren’t worth the reputational risk”, said OESAA Chairman Nigel Morgan.

“It’s great that our winner has noticed the growing difference between OE parts and many so-called ‘matching quality’ alternatives, as we’re in no doubt that the rapid developments in parts manufacturing technology makes copying form, fit and function evermore challenging.”

For further information on OESAA, visit http://www.oe-suppliers.org/ .

Katherine Thompson | Account Manager | katherine@autotechcomms.co.uk

About OESAA

The Original Equipment Suppliers Aftermarket Association (OESAA) is a group of world-leading OE component manufacturers, who have joined forces to help raise awareness about the differences between OE components supplied for original fitment on new vehicles and the so-called ‘matching quality’ alternatives sold in the aftermarket.

OESAA members are concerned that many distributor motor factors and garage installers are being sold products that misleadingly claim to be of ‘matching quality’: a phrase which does not qualify how this standard is achieved or measured. To win OE business, OE suppliers – including OESAA members - have to meet the hugely challenging standards set by the vehicle manufacturers, with zero defects.

OESAA's aim is simply to increase awareness at workshop level of the huge difference in quality and testing regimes between genuine OE Parts and those parts claiming to be ‘matching quality’  - to benefit the entire automotive industry.

OESAA believe it is their responsibility to make the aftermarket aware of the different quality levels available, and the inherent risks of fitting lower quality parts, to ensure garages and motor factors can make informed decisions on what to buy.

Tags:

About Us

AutoTech Communications: where automotive passion meets technical expertise. AutoTech Communications is a knowledgeable and experienced PR and communications agency, with apassion for automotive aftermarket matters and a forward-thinking approach to new digital channels. Drawing on longstanding relationships built over the course of many years operating within the industry, we can provide a dynamic range of PR services to meet each client needs. We manage public relations activity for a growing number of successful businesses in the automotive aftermarket and industrial sectors, generating impactful B2B trade and consumer media coverage.

Subscribe

Media

Media

Quotes

The OESAA stand was great, as they did loads of presentations highlighting the differences between white box and OE parts. I've been in the motor trade since leaving school and in the past 20 years have seen non-OE manufacturers degrading the quality of parts, as they are sourced from cheaper suppliers. As times goes by, the quality gap between non-OE and OE is becoming greater, and selling OE parts to my customers becomes easier and easier.
Sid Parr