Avnet Memec announces new technical marketing structure in Europe

Bill Walker to spearhead Technical Marketing push

Poing, Germany, 8 May 2012 – Avnet Memec, an Avnet, Inc. (NYSE: AVT) company, a leading technology, marketing, distribution and services company, has announced a new focussed technical marketing strategy for Europe, headed by the company's regional vice president for Northern Europe, Bill Walker. As part of a broader restructure, Walker will absorb the role of vice president, technical marketing, in addition to his existing role.

"Bill is the right person to bring the technical marketing community to the next level and to help Avnet Memec to sharpen its profile and further strengthen its position as one of the leading technical distributors across Europe," stated Steve Haynes, president of Avnet Memec.

From 2004 to July 2005 Walker was president of demand creation for the Memec Group in Europe, Middle East and Africa (EMEA). Prior to that, he held the position of CEO Insight Memec EMEA. During 20 years with Memec, Walker held a range of senior sales, marketing and management positions. In addition, he served as the Memec representative for the Avnet Electronics Marketing EMEA executive team on the successful integration process of Memec into Avnet Electronics Marketing.

With his appointment as technical marketing vice president, the current management structure will remain largely unchanged regarding supplier ownership. However, Walker will initiate a new and more streamlined approach to technical marketing activities, which will primarily focus on major vertical markets and key technologies such as low power devices and power management, convertors, energy harvesting, wireless and wired technologies.

"This new structure will ensure that we can apply the necessary time and focus needed to continue aggressive growth for Avnet Memec sales in EMEA," explained Walker.

Across Europe, seven virtual teams are being established to share information on the latest trends, innovative products and success stories pertaining to markets in building and home automation, fire / security, industrial automation, metering, military / aerospace, track & trace, and computing and data processing.

A further keystone of the new strategy is the establishment of a technology council in which technical and commercial experts from Avnet Memec will define the future supplier and technology strategy.

Concludes Haynes, "I am convinced that the new structure of my management team will be beneficial to the growth of Avnet Memec as well as to our relationship with our customers and our business partners."

Press Contact: Nicki Langley -  Neesham Public Relations, Tel: 44 (0) 1622 210080, Email: nickil@neesham.co.uk

About Avnet Memec

Avnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu


Media Contact Avnet Memec

Tom Oelschlaeger – Director Communications Avnet Memec

Phone: 49 (0) 8121 775 146

E-Mail: tom.oelschlaeger@avnet-memec.eu

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About Avnet MemecAvnet Memec, a business unit of Avnet Electronics Marketing EMEA, is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers’ design efforts. Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking. The business unit operates out of 31 offices in 19 European countries and represents major semiconductor franchises on a pan-European basis. www.avnet-memec.eu

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