FOR IMMEDIATE RELEASE:     2010 Mobile Excellence Award Winners

Industry Leaders Gather at the Prestigious Gala to Honor the Best in Mobile Excellence 

Los Angeles, Calif., December 7, 2010 - The Mobile Excellence Awards,, along with Little Monster Media Productions, announced the 2010 Mobile Excellence Award winners on December 6th at the industry’s biggest mobile gala that took place at the Paramount Studios in Los Angeles, CA. Industry luminaries, influencers and leaders from all walks of the mobile ecosystem represented entertainment, media, technology and brands.

Emmy winning producer, Tim Kring, the creator of “Heroes” and Conspiracy for Good and Johann Jungwirth, CEO of Mercedes-Benz Research & Development North America, Inc., delivered special keynote speeches during the awards ceremony and Ethan Bortnick, nine-year-old Grammy winning solo pianist, opened and closed the show with his special musical performance.

The Mobile Excellence Awards celebrates the best of the best in mobile media, technology, marketing and entertainment. The awards program is among the most prestigious and influential in the mobile industry.

“The growth of the Mobile Excellence Awards has been tremendous this year and we are proud to honor and recognize the 2010 winners.  The caliber of winners are a testament to the growth and innovation of the industry  as well as the Mobile Excellence Awards.” said Founder & Chair of the Mobile Excellence Awards and CEO of Axis Public Relations, Sarah Miller. ”We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile.”

Presenters include: Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brands, Francisco Varela, Head of Strategic Alliances, YouTube, Andrew Bud, Chief Strategy Officer and Founder, mBlox, Mark Deetjen, Vice President Programming, Sony Movie Channel, Paul Scanlan, Co-founder & President, MobiTV, Doug Scott, CEO, Ogilvy Entertainment, Ed Ruth, Director, Strategic Business Development and Partner Management, Verizon, Thomas Ellsworth, CEO, GoTV Networks, Kevin Kunkel, Vice President, Sprint Business, Lucy Hood, Executive Director, Institute for Communication Technology Management, USC Marshall School of Business,J ohn P. Roberts, SVP of Digital Content & Cross-platform Entertainment, The Hub,J ohn Rubey, President, AEG Network LIVE, Todd Harrison, VP Mobile, Trailer Park, Lori Schwartz, Chief Technology Catalyst, McCann Worldgroup, North America, Chris Allen, CEO, Napster, Ian Weightman, CEO, IMS Research, Kelly Perdew, CEO, Fastpoint Games and former NBC Apprentice Winner and Ted Shelton, CEO, Open-First.

“This year’s entries were extremely impressive,” said Executive Director of the Mobile Excellence Awards and CEO of the ITV Alliance, Allison Dollar. “They demonstrate a range of innovation and depth of creativity that prove just how fast and how far mobile has come. Mobile is now an essential component of entertainment and marketing.  And our industries are the better for it.”

The following are the 2010 Mobile Excellence Awards winners:


Best Mobile Innovator

Ubidyne for Antenna Embedded Radio


Best Mobile International

July Systems for Indian Premiere League


Best Mobile Technology Breakthrough

Mindspeed Technologies, Inc for Transcede


Best Mobile Social Network

Tap11, Inc. for Tap 11 Mobile App


Best Mobile Games

Rovio Mobile Ltd. for Angry Birds 


Best Mobile Music

Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone


Best Mobile Campaign for Consumer Brand

Best Buy for Best Buy Holiday


Best Mobile Marketing Campaign

NBC Universal for Sprint & NBC Heroes, "Slow Burn"


Best Community Fan Content

Bravo for Bravo Mobile Communities


Best Content Extension Made for Mobile

Initiative for Lionsgate, Expendables Foursquare


Best Original Content Made For Mobile

AEG Network LIVE for "We Are the World 25 for Haiti"


Best Mobile Product

Kempler & Strauss for W PhoneWatch


Best Mobile Service

Opera for Opera Mini


Best Mobile Application for Utility or Business

USA Today for USA Today iPad App


Best Mobile Application for Entertainment

NeuLion for NHL Icetime 2010


Best User Interface for Mobile

Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone


Best Delivery Platform for Mobile

AirKast for AirKast/TuneKast

The People’s Choice, a special award chosen by the industry itself, was given to AEG Network LIVE for "We Are the World 25 for Haiti." The Industry Star Award was presented to ChaCha Mobile. The much anticipated and coveted Humanitarian Award was presented to We Are The World Foundation and AEG Network LIVE for "We Are the World 25 for Haiti."

The Mobile Excellence Awards were sponsored in part by YouTube, Fuji, AEG Network LIVE, EA Mobile, GoTV Networks, PlayPhone, ChaCha Search Inc., Laipac Technology, Orange-Valle, Jabra, Pyxis Mobile, Kempler & Strauss, Open-First and Thwapr, United Future, Mobile Monday, NAB to name a few. The MEA is also supported by industry leading, global organizations, GSMA, Wireless Industry Partnership, UCLA Anderson School of Management’s Entertainment and Media Management, Axis Marketing & Public Relations, Interactive Television Alliance, Television 3.0, IMS Research and LA Mobile Entertainment Summit. Major media partners include Variety, Fierce Mobile Content, MobiAdNews, Mashable, Venture Beat, MobilizedTV, Digital Hollywood, Digital Media Wire, Mobile App World and others.

The 2011 Mobile Excellence Awards will open submissions in April with a special Content Showcase Theater and Mobile Monday taking place at NAB in Las Vegas in April. For more information on attending the 2011 Mobile Excellence Awards, please contact info@mobilexawards or go to


About Mobile Excellence Awards

The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to 


Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.

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PR Contact for the Mobile Excellence Awards:

Thao Le or Jaimie Conley

T: 310 276.2220 or