Bayn and Barentz Agree on European Partnership for EUREBA Stevia
Stockholm, January 22, 2013 – Bayn Europe and the Barentz Group have signed an agreement for a long-term cooperation regarding the supply and distribution of EUREBA – a line of high quality Stevia extract blends supplied by Bayn – after 20 months of fruitful cooperation. The agreement gives Bayn access to the elaborate European Barentz’ customer base- and distribution channel. The demand for Stevia is growing and this cooperation secures Barentz’ supply of Stevia throughout the European market.
“Barentz is a very good partner for Bayn because of its food ingredients expertise combined with its wide network of customers within the food industry in Europe,” says Lennart Holmström, Chairman of Bayn. “We expect a significant growth of sales in 2013. With this collaboration we can both focus on our main areas of expertise: Barentz on the route to market and Bayn on technical support and product development.”
The two companies will also cooperate in Research & Development to develop Stevia application recipes for their customer base.
“We are happy that our cooperation with Bayn now is established on a long-term basis,” says Geert Ingelbert, Vice President of Barentz Food Solutions: “We see that the demand for Stevia is growing. Since our focus is on quality, service and innovation, we want to offer our customers the highest quality Stevia on the market. EUREBA is a quality product and Bayn’s scientific team also offers us additional applications support and is highly innovative in its own research for new Stevia applications. All of these benefits are very important to us in choosing Bayn as our Stevia supplier.”
Bayn has the capacity to meet the requirements of Barentz’ large customer base due to its cooperation with several Chinese Stevia manufacturers, selected after rigorous technical audit, adhering to Bayn’s stringent Quality Control Programs and monitored by Bayn’s Professional Supply Chain Management.
For more information, please contact:
Lennart Holmström, Chairman Bayn Europe AB, ph. +46 (0)8 613 28 88, e-mail
Geert Ingelbert, Vice President Barentz Food Solutions, ph. +31 (0)23 567 34 56, e-mail
About Bayn Europe AB
Bayn Europe AB, a Swedish company, is a major supplier of high quality Stevia products for the European market. Bayn works closely together with some of the largest Stevia manufacturing facilities in the world, situated in China, with decades of experience in Stevia extraction and refining. With its focus on scientific research and stringent ethical and quality programs, Bayn stands at the forefront of Stevia production at every step – from the farm to the finished product. For more information see www.bayn.se
About Barentz Food Solutions
Barentz is a European based distributor of ingredients and raw materials. Barentz’ products are used throughout the food, pharmaceutical, chemical, cosmetics and animal nutrition markets. In partnership with customers and suppliers, Barentz’ technical applications specialists develop the right tailor made solutions for specific customer projects. Barentz’ full service approach covers the management of the entire supply chain from application advice and design through to quality assurance and compliance support. For more information see www.barentz.com