Wilderness Launches iPad Application
Wilderness, a responsible ecotourism and conservation company with nearly 70 camps in Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe and the Seychelles, is pleased to announce the launch of the “Wilderness Window,” a new iPad application that is aimed at bringing the virtual world of Wilderness to travel partners and guests.
The "Wilderness Window" is rich with visuals, using a variety of tools to navigate through the application. Users are introduced to the ideals of the company's 4Cs - Conservation, Community, Culture and Commerce - and thus to the ethos behind Wilderness, that you can do well by doing good. Users can “meet” a number of Wilderness staff (under the People icon), explore the camps by using an interactive Map, or simply click on the Tent or Binoculars icons which will bring up the full range of Wilderness camps and Explorations, with information communicated through beautiful imagery.
There is also a News section, as well as a Gallery of the latest wildlife photography; these sections are updated on a monthly basis. The emphasis is on a visually compelling, intuitive exploration of the Wilderness world.
The Wilderness Window/app is available on Apple’s iTunes Store.
For more information, contact:
Lesley Bellus Kilman
Bellus Public Relations
Wilderness is a conservation organization made up of ecotourism companies and non-profit trusts that believes in using responsible tourism to build sustainable conservation economies in Africa. This is done by creating journeys through the most remote and beautiful wild areas in southern Africa while at the same time sharing the benefits of tourism with local communities. Through its travel divisions – Wilderness Safaris, Wilderness Adventures, Wilderness Explorations, Wilderness Air and Wilderness Collection – Wilderness operates a portfolio of approximately 70 lodges, camps and safaris in nine African countries: Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe, Kenya, Republic of Congo and the Seychelles. Wilderness' non-profit trusts – Children in the Wilderness and the Wilderness Wildlife Trust – ensure the company makes a difference in Africa, benefiting its people, places and wildlife. For more information, visit wilderness-safaris.com.