Benefit Cosmetics Launches the Bold Is Beautiful Project In Canada

Benefit Cosmetics Global Philanthropy Program Raises Funds For Local Charities That Empower Women and Girls


In May, Benefit will donate EVERY DOLLAR from BROW WAX SERVICES to charities empowering women.*


In 1976, Co-Founders Jean & Jane Ford introduced a totally new “feel-good” approach to beauty on the streets of San Francisco. Behind their fast and fabulous solutions and beauty banter was an important motto, Laughter is the Best Cosmetic. Jean & Jane have always believed that beauty runs deeper than the surface and that women are at their most beautiful when they are bold, confident and empowered. The Bold is Beautiful Project continues this legacy and reaches beyond our beauty counter to give back to the local communities that we call home. Through the Bold is Beautiful Project, Benefit transforms brows for bolder futures! Every dollar from Benefit’s signature brow wax service will go to charities empowering women and girls around the world.


Our vision is to affect change in the world by creating a long-lasting, positive change in the lives of women and girls around the world. We put this vision to action in 2015 by launching the Bold is Beautiful Project in the US, UK, France, & Australia. In its inaugural year, Benefit waxed over 170,000 brows, and raised over $2.9 million US Dollars, which was donated to 11 partner charities focused on empowering women and girls through education & mentorship, access to wellness, and economic self-sufficiency. When a girl realizes her full potential, she’s unstoppable! 


Proceeds from every Benefit Brow Wax in the month of May will be donated to*:

Look Good, Feel Better – Beauty Gives Back

“When a woman’s eyebrows are shaped to complement her features, they add definition and personality. When I was undergoing treatment for cancer, losing my brows and eyelashes left me feeling expressionless. At Look Good Feel Better one of our most empowering Signature Steps is teaching women how to boost their self-image by recreating the look of lost brows and lashes.”- Sherry Abbott, Executive Director, Beauty Gives Back

Habitat for Humanity – Women Build

“This campaign is a perfect match for our Habitat Women Build program. When the ladies of Benefit came out to support a local build, they traded in their pumps for work boots to build a home for a single mother with four kids. When women come together to build safe, decent homes for low-income families, they walk away feeling strong, capable and empowered. Knowing at the end of a fun day working together, they’ve changed the life of a family forever.”- Meghan Reddick, Vice President, Marketing and Communications, Habitat for Humanity Canada


Book your brow wax to help empower women & girls in your community - find a location.

Learn more about the Bold Is Beautiful Project.


*100% of the purchase price of all brow wax services sold in May at the Benefit Boutique and Sephora Brow Bars in Canada will be donated to the following registered Canadian charities: Habitat for Humanity Canada (118950120RR0001) and Canadian Cosmetic, Toiletry and Fragrance Association Foundation (133740316RR0001) operating as Beauty Gives Back™. Donation amount excludes taxes. Benefit’s donations will be split 50-50 between the charities.




About Us

Benefit Cosmetics is the playful-spirited San Francisco based makeup brand that offers fun instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, they’re real & Porefessional. With over 4000 counters in 35 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy.


Documents & Links

Quick facts

In May, get waxed & give back with @BenefitCanada to empower women and girls! Learn more: #boldisbeautiful
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Bold Is Beautiful! Join @BenefitCanada in May and help empower women & girls! Learn more: #BoldIsBeautiful
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Book your @BenefitCanada brow wax to empower women & girls in your community! Learn more here: #BoldIsBeautiful
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